"Advancing the Practice and Scholarship of Marketing Education"
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Links
Marketing Organizations
American Marketing Association
Academy of International Business (AIB)
American Council on Consumer Interests (ACCI)
Association for Consumer Research (ACR)
Direct Marketing Association (DMA)
Direct Marketing Educational Foundation (DMEF)
Direct Selling Education Foundation
National Retail Federation (NRF)
Teaching Resources
Multimedia Educational Resource for Learning and Online Teaching (MERLOT)
Teaching Materials from the American Marketing Association
Marketing Course Web Pages By Topic
Marketing Metrics
Marketing Metrics Paper | Power Point Presentation
Ganesh, Gopala, Qin Sun and Somjit Barat (2010), “Improving the Marketing Math Skills of Marketing Undergraduate Students through a Unique Undergraduate Marketing Math Course”, Marketing Education Review
Market Research (MBA)
Market Research MBA Paper | Power Point Presentation
Ganesh, Gopala and Qin Sun (2013), “Developing and Teaching an Online MBA Marketing Research Class: Implications for Online Learning Effectiveness”, Journal of Education for Business.
Marketing Principles
Lars Perner, University of Southern California
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MEA 2017
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MEA is a very useful forum for educators to learn new strategies and tactics, exchange ideas about improving teaching effectiveness, and enjoy quality time with fellow educators. It's not your typical academic conference.
Darrin C. Duber-Smith
Metropolitan State University of Denver
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MEA is a conference where I have been able to connect and become friends with other faculty members who care about the practice and scholarship of marketing education. It is a great place to share pedagogical research which can later be submitted to pedagogical journals, and to pick up practical insights into curriculum, classroom management, effective teaching, and more. MEA is a friendly and collegial conference where people attend sessions ready to learn, and ideas are discussed in a supportive (and fun!) environment.
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Barbara L. Gross, Ph.D.
Professor, Department of Marketing
California State University, Northridge