Research & the Marketing Educators' Association
In the area of research, MEA is the premiere marketing education association where you can meet and exchange ideas with others interested in your area of marketing education research. Specifically, MEA can provide researchers with:
Quality feedback from reviewers and session attendees.
Connections with others interested in your area of research – potential collaborators and co-authors.
Connections with potential journal reviewers.
The Latest Research
Attached is an interesting article, “Key Authors in Business and Management Education Research: Productivity, Topics, and Future Directions,” published in Decision Sciences, which according to its authors is the “first [study] to examine the productivity of BME (Business and Management Education) authors across disciplinary areas (I.e., accounting, economics, finance, information systems, management, marketing, and operations/supply chain management)."
The article recognizes the Top 99 Highly Productive Business Management Research Scholars, many of which are our past MEA Presidents, Leaders, and Annual Conference Attendees. We proudly congratulate and honor our hard working members that were highlighted in the article;
Dennis Clayson (#10)
Regina Schlee (#24)
David Ackerman (#25)
Don Bacon (#31)
Katrin Harich (#39)
Mary Curren (#47)
Ed Petkus (#48)
We encourage you to continue with your research and publish in peer-reviewed education-related journals. Potential outlets include journals in the following areas:
Journal of Marketing Education
MEA is a very useful forum for educators to learn new strategies and tactics, exchange ideas about improving teaching effectiveness, and enjoy quality time with fellow educators. It's not your typical academic conference.
Darrin C. Duber-Smith
Metropolitan State University of Denver
MEA is a conference where I have been able to connect and become friends with other faculty members who care about the practice and scholarship of marketing education. It is a great place to share pedagogical research which can later be submitted to pedagogical journals, and to pick up practical insights into curriculum, classroom management, effective teaching, and more. MEA is a friendly and collegial conference where people attend sessions ready to learn, and ideas are discussed in a supportive (and fun!) environment.
Barbara L. Gross, Ph.D.
Professor, Department of Marketing
California State University, Northridge