Marketing Educators' Association

MEA is the premier international organization for faculty development of the marketing professoriate. The organization’s mission is to provide worldwide leadership in promoting the development and sharing of scholarship that enhances marketing education and advances marketing knowledge and practice.

Quick History

The MEA was originally incorporated as the Western Marketing Educators' Association, a nonprofit organization under Section 501 (c)(3) on April 28, 1978 by the Internal Revenue Service and on August 15, 1979 by the State of California. The Articles of Incorporation approved by the IRS and the State of California were signed by the following MEA representatives:


Hal Kassarjian (University of California, Los Angeles) Max Lupul (California State University, Northridge)
H.Bruce Lammers (California State University, Northridge).


By vote of the members in June 2000, the organization became national in scope and the name was changed to Marketing Educators' Association (MEA).

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