top of page

Marketing Educators' Association

2014 Conference Proceedings

​

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2014 MEA Best Paper
Excellence in Teaching Marketing in Executive Education Programs: An Exploration in an Emerging Market
Session 1A
Supporting Creative and Business-oriented Critical Thinking in Client-Based Projects
Adaption and Innovation in Creative Thinking
Learning One-on-One: Creating a Beneficial Directed Study Experience
Session 1B:
Exploring Twitter or Facebook for a Measure of Assessment versus Student Perception
The Use of Third Party Certifications in a Digital Marketing Course
Integrating Technology into Marketing Courses via SAP Enterprise Resource Planning (ERP) Systems
Session 1C
Beyond the Traditional Sales Teaching Techniques: Technology and Its Use in Teaching a Professionals Use in Their Working Environment
Pay to Play: Individually Customized Sales Competitions
University Sales Education: Where are We Today? Where are We Going Tomorrow?
Session 1D
Exploring the Development of Marketing Expertise with Authentic Assessment
Who is More Concerned with Marketing Ethics? A Study of Marketing and Non-Marketing Students
McGraw-Hill Practice Marketing: Engaging Marketing Students via Game-based Simulation Play
Session 1E
Growth of University Bureaucracy: Choice or Inevitability?
From Faculty to Administration: Another (Not Necessarily Dark) Side of the Academy
Session 2A
Do Marketing Students Have Personality? Do They Ever!
Generation Y: Inductive Learners?
Generation Z: Are They Already Walking Amongst Us?
Session 2B
Making Multicultural Marketing More Familiar: Ethnic Info/Media Graphics: The Sequel
Behavioral Intentions toward Entrepreneurship among Immigrant and Non-Immigrant College Students
Don't Know Much About Geography
Cultural Effects on Student Motivation: Comparing Students' Factors Affecting Student Motivation in an Emerging Market: Students' Perspectives in South Africa
Session 2C
How to Reach Community College Marketing Students: A Community College Faculty Forum
Factors in Choosing a Business Major: A Survey of High School Students
Session 2D
Learning How to See: Observation Research Exercises for Consumer Behavior and Marketing
Assessing College-Wide Learning Goals Using Advertising Group Projects
Session 2E
The Ethical, Social, and Pedagogical Benefits of Teaching Marketing with Not-for-Profit Organization Projects
Using Client-sponsored Projects for Part-time Undergraduate Students in marketing Research Classes
A Case Study of Teaching Community-based Learning Courses in Marketing
The Application of Client-based Projects in Advertising Courses: Meeting Client Expectations
Session 3A
Preparing Students for the Use of Technology in Making Marketing Decisions
Creating a Marketing Analytics Program
Session 3B
From Bad Apples to Sour Grapes: The Influence of Bad Apples on Group Dynamics and Outcomes
The Influences of Untrustworthiness and Teamwork in Team-based Projects: Marketing Students in U.S. vs. Korea
Social Cues of (Un)Trustworthy Group Members
Session 3C
When Digital Marketing Moves too Fast to Teach from Print: How these Schools Handle It
Teaching Market Measurement in a Marketing Math Class
Building Marketing Students' Confidence in Accounting for Marketing
Session 3D
What is Social Presence
Hybrid Courses
Communication Flexibility in Online Student Teams
Optimal Implementation of Online Quizzes for Improved Learning Outcomes in Marketing Principles Courses
An Action Learning Approach to Social Media Marketing and Analytics
Session 3E
The Andreski Effect - Answering Questions that Have No Answer: Smart Strategy or BS?
Enhancing Creativity in Student Assignments through Intuitive Digital Mind-mapping and Journal Keeping
Theory of Multiple Intelligences: Teaching Critical Thinking in an Online Classroom
Teaching Sustainability Marketing: Finding Common Ground between the Classroom and University Living
A Collaborative Approach to Creating a Sense of Purpose
Session 4A
Internationalization of College of Business Programs: Successes and Challenges
Examining the Impact of the Service-dominant Logic of Marketing on Marketing Education
Session 4B
The Family Educational Rights and Privacy Act (FERPA): A Guide for Marketing Educators
Attitudes of Academic Staffs toward Academic Dishonesty between Central Washington University (USA) and Shahid Behesti University of Medical Science (Tehran, Iran)
Session 4C
Keeping Up with Internet Marketing Education
Digitally Driving Consumer Engagement to Improve Pedagogical Outcomes
Session 4D
A Cross-campus Approach to Online Education: A Collaborative Faculty-driven Approach to Redesigning Principles of Marketing
MOOCs, SECs, Online Classes, On-the-ground Classes and Other Class-ical Threats and Opportunities
Session 4E
Market Economy vs. Market Society: Implications for Marketing Education
Student Intellectual Property Rights Policies across U.S. Universities
Using Secondary Direct Assessment Measures to Improve Student Learning
Session 5A
Marketing on the Island: An Attempt at Social and Academic Integration in a Principles of Marketing Class
Principles of Marketing Class: Designing a Program that is Effective and Efficient from Exams to Final Presentations
Acculturating the Entrepreneurial Mindset (EM) at Ohio Northern University
Session 5B
An Exemplar Case Study of a Concordance-based Gap Analysis among MBA Alumni: Benefits and Limitations
The Role of Trust and Transaction Specific Investments in Realizing Benefits from E-Business Technology
Session 5C
LAW 101 for Faculty: Avoiding Law Suits, EEOC Complaints, and Other Dangerous Animals
The Impact of Higher Education Performance-based Funding (PBF) on Marketing Departments and Business Schools and How the Marketing department can be a Hero when it Comes to PBF
Session 5D
Extending Experiential Learning Beyond the Classroom: A case Study
Student Perceptions toward Experiential Learning Activities: Gender Differences on Deep Approaches to Learning, Professional Skills and Motivation
Motivating Participation in Student Organizations: Assessing the Role of Experiential Learning and Cialdini's Principles of Influence
Session 5E
Teaching Marketing without Textbooks
High Interaction in Large Classroom Formats: Two Projects to Stimulate the Class Environment
Team Teaching: A Clarification
Faculty Demographics, Family Life, and Research Productivity: Can't We Have Our Cake and East it Too?
Session 6B
Do Students Enjoy Moodle? Learning Style and Attitude toward Moodle
The Consequences of Sampling Level Error in Educational Research: The Uses and Misuses of RateMyProfessor.com
An Assessment of Marketing Students' Perceptions of Twitter in the Classroom
Session 6C
Challenges of Marketing Life Insurance Products
The Effects of Organic Agriculture in the Environment of the Second District of Oriental Mindoro
Session 6D
Session 6D
Fostering Marketing Students' Creativity: Arts-based Education
Marketing Hand Woven Textile Exhibitions and Creating Related Publicity: What Audiences Want to See and Know and Why
Session 6E
Marketing Research Ethics: How Consumers Feel about Neuromarketing
The Third Industrial Revolution and Its Implications for Marketing Education
Effectiveness of Social Marketing Campaigns in the Philippines: An Assessment
Author Index
bottom of page