Marketing Educators' Association

2005 Conference Proceedings

La Jolla, California

Student Preferences and Participation
Methodology, Measurement and Analysis
Teaching Factorial and Fractional Factorial Research Designs in Marketing: A Discussion and Critique
Understanding Student Learning Styles
Evaluation and Perception of Group Experiences
Faculty and Student Issues
Issues Associated with Teaching Retailing
Development Issues
The Pervasiveness of Marketing and Ethical Concerns
Issues in Teaching
Using Technology to Enhance Learning Outcomes
Understanding Diversity
Issues in Experiential Learning
Assessing the Value of Real-World Experiences
Student Characteristics
Pedagogical Issues