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Marketing Educators' Association

2004 Conference Proceedings

Las Vegas, Nevada

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Contemporary Table Topic Discussions
Measuring Teaching Effectiveness
From Online Shopping to Online Gambling
Business Ethics Issues
Are We Preparing Students for the New Age: The Disconnect Between Employers Needs, Undergraduate Programs and Advanced Degree Preparation
Issues in Managing Client-Based Projects
Understanding Students' Needs
Do They Trust Us?
Not On A School Night: Using Creative Scheduling as a Strategic Advantage in an Increasingly Complex Educational Marketplace
Student Coping Strategies and Attributions: A Cognitive Emotive Approach
Lessons Learned in the Use of Business Simulations
Solving the Problem of Problem Solving: The Case of Live Cases vs. Computer Simulations
Student Perspectives of Business Simulations: Realistic Experience or Contrived Fantasy? 
Explicit Norm Structuring with Marketing Simulation Teams: An Exploratory Study
Issues of Teaching Abroad
The Experience Economy and Experiential Marketing
Student Perceptions of Program Quality
Can Good Choices Be Bad? Measurement of the Effect of Level of Choice and Interest of Course Selection on Perceived Quality of a Business Option
MBA's Who Concentrate in Marketing: Skills/Abilities Improvement and Retrospective Educational Needs
Perceptions of Marketing Majors: Views from Different Perspectives
Consumer Sentiments
An Investigation of the Irritation of Website Atmospherics
Consumer Sentiment on Retailing Among University Business and Marketing Students in Post-Socialist Slovakia
Does Brand Rejection Exist?
What Do Students Know and How Can We Motivate Them to Learn More?
Student Grade Misperception: Ignorance or Grade Inflation?
An Application of Critical Thinking Principles to Marketing Education: The Student Driven Syllabus
Correctness and Confidence: Two Dimensions for Measuring Usable Knowledge
Improvements and Updates for Marketing Course Content
Integrating Advertising Research into Advertising Units
The "Other Half of Marketing" Redux
Single Instances and Decision-Making: Implications for Teaching International Marketing
Developing Students Skills of Critical Thinking, Communication and Creativity: Project Based Pedagogical Examples
Instructors and Students in the Evaluation Process: Are Experts Better Than Novices?
Career Development Opportunities in the Curriculum
The Value of Company Supported Internships in Undergraduate Business Education
Integrating Career Development Skills into the Marketing Curriculum
Creating Career Opportunities: An Assessment of the Marketing Honors Networking Program
Distance Education: The Big Picture
A Strategic and Theoretical Approach to Evaluating Marketing Distance Education
Critical Issues of Online Learning Facing marketing Administrators 
Implementing and Assessing Distance Education: A Five-Year Case Study
Creating Better Group Experiences for Students
Redefining "the Group" in Client Based Projects Using Computer Mediated Communication
Student Satisfaction with Cohort Groups: Expectations vs. Reality
Can't We Pick Our Own Groups? The Influence of Group Selection Method on Group Dynamics and Outcomes
New Approaches to Marketing Education
The Internet, Strategy and Marketing Education
On the Job Approach in Marketing Educators Approach in Marketing Education in Selected Schools in the Phils: Profiles, Problems, and Prospects
Student Characteristics
Delayed Male: Faculty Gender and Student Completion of Early Class Requirements
Applying the Color Code Personality Profile to Slovakian Marketing and Business Students: An Exploratory Study
A Theoretical Framework for Understanding Superstitious Beliefs and Supersticious Behaviors Among Business Students
Methodology, Measurement, and Analysis
Hemispheric Asymmetries and Cognitive Processing: A Critical Evaluation of the SOP Scale
Comparing Variances Using a Single Level Variance Analysis
Teaching Nonlinearity in Marketing Research Classes: A Case Example
Technological and Pedagogy Impacts on the Future of Basic Marketing Courses and Textbooks
Assessing Learning Outcomes (AKA Can You Say AACSB?)
A Review of the Learning Outcomes of Student Developed Marketing Plans
Effectiveness of Service-Learning in Marketing: A Two-Year Study
On the Efficacy of General Versus Specific Attitudinal Measures Toward an MBA Program
Evaluating Teaching: What, How, and the Impact of Evaluation
Excellence in the Teaching of Marketing: Edutainment not Education
Improving Instructor Evaluation Programs: Integrating Importance and Expectations Dimensions
Course Selection Decisions by Business Students on Campuses With and Without Published Teaching Evaluations
Using Online Elements in a Course Design
Challenges Facing the Integration of Online Tutorials in the Classroom
It's Not the Clicks That Count: Pedagogical Implications for Online Discussion Groups
Human Interaction and Perceived Learning in Online Versus In-Class Teaching Modalities
Author Index
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