Marketing Educators' Association

2004 Conference Proceedings

Las Vegas, Nevada

Contemporary Table Topic Discussions
Understanding Students' Needs
Lessons Learned in the Use of Business Simulations
Student Perceptions of Program Quality
Consumer Sentiments
Improvements and Updates for Marketing Course Content
What Do Students Know and How Can We Motivate Them to Learn More?
Instructors and Students in the Evaluation Process: Are Experts Better Than Novices?
Career Development Opportunities in the Curriculum
Distance Education: The Big Picture
Creating Better Group Experiences for Students
New Approaches to Marketing Education
Student Characteristics
Methodology, Measurement, and Analysis
Assessing Learning Outcomes (AKA Can You Say AACSB?)
Evaluating Teaching: What, How, and the Impact of Evaluation
Using Online Elements in a Course Design
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