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Marketing Educators' Association

1987 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

The Production/Sales/Market Controversy: Is a Market Orientation Really Better?
Selling to a Different Brain Dominant Customer
Total Design Method for Mail Surveys: Overview and Applications
Public Policy and Judicial Reasons for Holding Services Marketers Strictly Liable
Strategic Product Withdrawals: An Examination of Product Recall Requirements
What is the Face of Advertising in China?
Making Use of "Dual" Messages in Third World Marketing
Learning from Experiential Teaching Techniques in Marketing Courses as Perceived by Students
Emerging Patterns of Countertrade as a Competitive Requirement in World Trade
Using Corporate Role Models to Teach Market Segmentation: A Slide Show in the Marketing Classroom
Student Testing: Insights from Learning and Testing Theory
An Education Partnership: Applying Marketing Concepts
Lessons Learned in an Intercollegiate Marketing Competition
Entrepreneurship: Business Proposals and *Expert* Judged - Integration and Application of Knowledge
A New Principles of Marketing Delivery System
An Approach to Discussing Product Liability in a Beginning Marketing Course
Discussing Antitrust in a Beginning Marketing Course: A Suggested Approach
BehaviorScan, Erim, ScanAmerica and Marketing Education
Service Quality in Teaching: An Exploratory Application of the Disconfirmation Model
The Marketing Research Major Course Recommendations and Career Opportunities
Cheating in Academe
Self-Marketing: Bridging the Gap
Student Placement: The Challenge of Helping Our Undergraduate Marketing Students Prepare for and Find Suitable Employment
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