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Marketing Educators' Association

2015 Conference Proceedings

Las Vegas, Nevada

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2015 MEA Best Paper
FIRST PLACE: From Death Spiral to Survival: Using Customer Relationship Management to Strengthen Student Retention
1st RUNNER UP: The Effects of Source, Revision Possibility, and Number of Comments on Students' Impressions of Feedback on an Assignment
2nd RUNNER UP: The Impact of Online Student-Professor Relationships on Course Performance and Turnover Intentions
Session 1A
The Effects of Source, Revision Possibility, and Number of Comments on Students' Impressions of Feedback on an Assignment
Written and Warm or Types and Smart? The Effects of Feedback Format on Student Perceptions of Faculty
Increasing Students' Engagement, Flow, and Learning, in Marketing Classes: Conceptual Foundations and Research Issues
Session 1B:
Keeping Up with Internet Marketing Education
Session 1C
Educating Students in Sustainable Marketing: Evaluating Framing Messages to Influence Consumer Behavior
Revisiting Teaching of the Pricing Module: The Seven Cs of Strategic Pricing
Guerrilla Marketing Plans
Applying Problem-based Learning in Marketing a Financial Services Class
Session 2A
Testing, Grading, and Assessment in the Marketing Principles Class: Insights from Pretesting
Principles of Marketing: Course Design and Successful Practice in Small, Mid-size and Large Programs
Session 2B
Challenges in the Teaching of Marketing - Megacognitive Thought Sought Class Attendance Policies: Best Practices/Student Challenges/Administrative Overrides
Restructuring the Marketing Internship Program: A Model
A Journey Towards an Interdisciplinary Integrated Marketing Curriculum
Session 2C
Mobile Business "on Wheels:" A New Platform for Student Learning
A Client Value-driven Project Program for the Student Experience
Managing Collaborative Class Projects: Business, Government, and Academia
Student Learning Process in a Real-world Team Project: An Experimental Study Using the Google Online Marketing Challenge
Session 2D
From the Frying Pan into the Fire (or not): Mid-Career Decisions of University Faculty 
Personality and GPA: Who Performs Well?
The Effect of Tuition Increases on Marketing Student Decisions
Session 3A
From Death Spiral to Survival: Using Customer Relationship Management to Strengthen Student Retention
Business Students' Academic Integrity Knowledge and Attitude toward Academic Misconduct, Credential Embellishment, and Business Unethicality
Evaluating RateMyProfessors.com as a Valuable Tool for Both Marketing Students and Evaluators
Session 3B
Experiential Learning: Make or Break a Sales Career?
Incorporating Marketing Analytics into Your Curriculum
Session 3C
The Boomerang Effect: What Happens to Intercultural Proficiency when Study Abroad Students Return Home?
Revisiting the Entrepreneurship Competition at a Swiss University of Applied Sciences
Exploring Challenging Issues in Teaching International Marketing
The Case Teaching Method in Executive Education in South Africa and Its Impact on Students' Learning Engagement, Experience, Process and Overall Learning Outcome
Session 3D
Experiential Learning: Assessment Impact and Engagement in the Marketing Curriculum Using Kolb's Learning Styles
College Students' Preferences for a Group Grading Method
The Impact of Implicit Theories on Student Performance on Different Types of Assignments
Session 4A
Modeling the Antecedents and Outcomes of Rapport
Using Compressed Time as a Deterrent to Cheating in Online Exams
The YouTube Project: Unleashing Creativity and Empowering Students
Teaching Large Lecture Classes: An Exploration into a Hybrid Online Learning Environment
Session 4B
Can Any Marketing Instructor Turn Case Studies into a Gamified Experience for Students?
The Impact of Perceived Instructor Engagement on Student Performance in Online Courses
Exploring User-generated Content as an Experiential Educational Tool in Marketing Courses
Session 4C
Emotions in Marketing Education: Theoretical Groundings and Directions for Future Research
Active Engagement in an Academic's Professional Organization: Learning What MEA Officers Do and Why
Session 5A
Partnering for Purpose: Cross-Cultural Model to Encourage Participation, Exploration, Appreciation, Reflection, and Learning in Undergraduate Education and Beyond
In Search of the Ideal Marketing Curriculum: A Multi-University Comparison
Analysis of Assessment Results through Instructor Interviews
Civic Engagement and Cross-disciplinary Curriculum Development
Session 5B
Experiential Learning in Selling and Sales Management: Student Experiencing Sales in a Safe Environment
Teaching Self-efficacy and Self-monitoring in an Introductory Sales Class Using Video Recording
Weaving Analytics into the Marketing Curriculum
Session 5C
Teaching Sustainable Consumption: Experiential Exercises and Project for Consumer Behavior and Marketing Courses
Developing a Retail Management and Technology Competency-based Program Rethinking Education
Session 5D
Alumni Attitudes toward Private and Public MBA Programs: Are there Differences?
"Vacation to Beerland:" Alcohol and the Study Abroad Experience
Design and Implementation Recommendations for an Undergraduate Sustainable Marketing Course
Session 6A
How to Enhance Marketing Students' Professional Identity Construction
Predicting Student Creativity: Thew Role of Self-assessment, Creative Thinking Patterns, Classroom Environment and Major
Reciprocal Transfer of MBA Learning and Organizational Outcomes
Session 6B
Something is Wrong: Where in the World are We Going with Marketing?
Journal Rankings: Everything You Need to Know About the Various Journal Ranking Approaches, but were Afraid to Ask
Session 6C
Understanding How Paradoxical Technological Behavior Affects Marketing Students' Experience with Online Learning Technology
The Potential Role of SHORT Videos in Teaching Principles of Marketing
Supporting Student Learning with Mobile Instant Messaging
Visual Mapping for Teaching and Assessment
Session 6D
Do Students Not Care about Extra Credit Opportunities? Investigating Student Perceptions of Extra Credit Value vs. Effort
New Economy Left-brain Thinking
Session 7A
The Impact of Online Student-Professor Relationships on Course, Performance and Turnover Intentions
Building Mobile Applications and Empathy: How to Utilize Design Thinking in Marketing Education
Evaluation of an Online Student Response System
Session 7B
Revisiting the Growth-Share Matrix: Toward Breeding and Raising Cash Cow Product Markets
Faculty Perceptions on Applying Multiple Intelligence in Online Marketing Classrooms: Preliminary Exploratory Study
What do You Want to be When You grow Up? A Cross-Cultural Study of the Impact of Gender on the Career Aspirations of Marketing Students
Teaching Electronic Word-of-mouth through Social Media Role Play
Session 7C
Cultivating: "Right-brain Thinking" in the Social Media Marketing Classroom: A Hemispheric Approach to Active Learning
Teaching Marketing Courses Effectively with a Competitive Services-based Solution
Session 7D
Practicing What We Preach: Using CRM Basics to Increase the Number of Marketing Majors and Their Graduation Rate
Marketing Textbooks in Emerging Markets: An Exploratory Study of Indian Adaptations of US Textbooks
Author Index
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