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Marketing Educators' Association

1999 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Social Styles of Students and Professors
An Approach for Developing Self-Sustained Learners in the Introductory Marketing Course
The Workplace Perceptions of Marketing Majors VS. Other B-School Majors
College Students' Attitudes Towards University-Level Work
The Use of Videoconferencing Technology in the Marketing Classroom: Issues to Consider When Videoconferencing with Domestic and International Experts
Classroom Management
Special Session on Developing Marketing Students' Leadership Potential
Assessing Student Satisfaction of Web-Based Instruction
A Preliminary Evaluation of an Experiment Using an Internet Media Module for Teaching Advertising
Teaching Business Ethics in Principles of Marketing
Integrating Economic and Social Values Into the Marketing Curriculum
is the University Reward System Undermining the Institutional Mission Statement?
Special Session: Making the Most of Traditional and Field Project Cases
Student Evaluation of an Experiential Learning Technique: The Marketing Plan Assignment
When the Textbook Just Isn't Enough: Applying Experiential Learning Pedagogies to Personal Selling and Sales Management
A Pyramid Approach to Revamp Marketing Education on a First Year Level
A Pyramid Approach to Revamp Marketing Education on a Third Year Undergraduate Level
A Pyramid Approach to Revamp Marketing Education on a Second Year Undergraduate Level
Supply Chain Management: Something Old, Something New, Something Borrowed, Something Blue?
The Secrets to Successful Student Marketing Organizations Revealed
Rigor, Relevance, and Realism: A Co-Op Course in Personal Selling
Using Not-For-Profit Organizations for Service-Learning Marketing Internships
Student Perspectives on the Effectiveness of Group Projects 
Teaching Basic Marketing: Yesterday, Today, and Tomorrow or Marketing Educators Need to Lead, Follow, or Get Out of the Way
Shaping Harmonious Marketing Departments
Tracking the Coverage of Direct Marketing in Introductory Marketing Texts
Cultural Dimensions and Advertising: A Comparison of Three Countries
An Exploratory Study of Cross-National Differences in Perceptions of Fit Between a Brand and Its Extension
Enhancing International Marketing Courses with Music
Working With Clients in Experimental Learning Exercises: Advice from the Trenches
A Role for Marketing Programs in University/Performing Arts Alliances
Foundational Considerations for Establishing an Integrated Business Common Core Curriculum
The Environment and Marketing Education
An Assessment Process to Link Mission-Goals With Learning Outcome Objectives to Satisfy AACSB Standards
Teaching Effectiveness: Conceptualization and Domain Assessment
Marketing Alumni: The Jobs They Get and How They Get Them
Marketing Alumni: Pedagogical Preferences and Attitudes
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