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Marketing Educators' Association

1991 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Marketing Strategies for the New Europe
Europe 1992 and Beyond: A New Class in International Marketing?
Can We Teach Soviet Students Western Business Methods?
A Comparison of Competencies Necessary for Employment of First-Time College, Business Major, Undergraduates
Preparation for a Career in Marketing: A Comparison of Students' and Employers' Perceptions
The Entrepreneurship Class and the Business Proposal: An Application of Marketing Theory and Research
Modeling Marketing Internships
Classroom/Community Interface: Student Research has an Impact on Community
Quality Evaluations of Marketing Journals: Status and Trends
Outcomes Assessment: Implications for AACSB Accredited Business Schools and Marketing Departments
A Multicampus Marketing Research Consortium on Student Retention in Business Schools in the California State University System: Problems and Progress
Developing in Market Case Studies for Advertising Students
Should Dual-Language Messages Concern Advertisers? A Pilot Study
Advertising, the First Amendment and Commercial Speech: The Basis for Ever-Tightening Government Regulation of Promotional Activities 
Teaching How to Integrate Managerial Experience and Judgement Into a decision Supporting Sales Forecasting Model
Locke's Goal-Setting Theory: A Teaching Note for the Sales Management Course
Exploring Marketing's Legal Environment Via Computer Assisted Legal Research
Pedagogy, Critique, and Ethics in Marketing: A Proposed Paradigm Shift
Ethical Practices of Students: Predictions of Honesty
Marketing Strategies for the Utilization of Telecommunications in higher Education
A Note on Organizing Marketing and Technology Discussions: A Proposed Framework for Research and Marketing Education
Using Incentives to Increase Mail Survey Response from Industrial Populations
Is Preservation the Fifth "P" or Just Another Micro-Environmental Factor?
Global Marketing Education: Themes from the Past Two Decades
Import Decision Behavior: An Empirical Study of Two Countries Import Managers
An Empirical Investigation of Learning Styles in Marketing Education
How are Students Responding to Large Class Instruction in the Introductory marketing Course
An Involvement-Oriented Approach to Teaching a Medium-Sized Marketing Principles Class
A Simulation of Hawaii's Banking Industry: Issues of Realism and Educational Value
Marketing Education and APL
Three Hours and Eight Fiscal Years Later: The Use of a Simulation as a Review of Marketing 
Updating Some of the Implications of Family Life Cycle Theory: A Teaching Note
An Assessment of Students' Perceptions of Marketing Professors' Office
Environmental Psychology: A Basis for Purchase Environment Design
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