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Marketing Educators' Association

1986 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Integrated Marketing Systems: An Alternative to the 4 P's
An Alternative Approach to Undergraduate Courses in Marketing Research and Consumer Behavior
A Survey of Marketing Curricula in Canadian Universities
Marketing and Public Policy: A Neglected Area of the Marketing Curriculum
Executive Communication: A Course for Public Relaters
Marketing Training for Student Leaders
The Use of Spreadsheets for Teaching Marketing Techniques on Micro-Computers
Using the Micro-Computer in Marketing Education: Examples of Course Use
The Computerized Case Study: An Application of Needed Pedagogy for  Marketing
Emerging Patterns of General Trading Companies in Japan, South Korea, Taiwan, and the United States
The Feedback Lecture: An Illustration - How International Politics Shapes International Marketing
Transactional Analysis: A Practical Tool for Teaching Communication Skills in Selling
Research-Based Teaching Improvement Practice: Developing a Marketing Program Audit
Identifying Market Segments in the Evaluation of a Course Assignment
Enjoyment of Learning Activities as a Correlate of Other Perceptions and Measures of Academic Performance in a Marketing Course
Strategic Marketing Control: Whatever Happened to Variance Analysis?
Marketers' Perceptions and Evaluations of Corporate Intelligence Gathering Techniques
Price-Quality Relationship: Low and High Involvement Product Perspective
Solving the Marketing Faculty Shortage in the 1980's
An Empirical Investigation of the Cognitive Effects of Involvement for a Print Advertisement 
Use of Services Quality Theory as the Basis for Student Evaluations of Teachers: A Preliminary Study
Improving Evaluation in Marketing Education: A Revisit to the Final Exam
Negligence and the Franchiser of Goods and Services
An Investigation Into the Nature of Structural Changes Within the Service Sector in the US
A Normative Evaluation of Corner Store Positioning
Taste Tests Teach Experimental Method to Marketing Research Students
Journals in Marketing Education: Writing to Learn
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