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Marketing Educators' Association

1984 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Micro-Computer Software for the Classroom: Some Solutions
A Model for Microcomputer Integration
Some Suggestions for the Use of Microcomputers in Marketing Education
Multinational Marketing Issues Reflected in Academic and Professional Journals
Is the Soviet Approach to Marketing Management Education Relevant: Reflections from a Sabbatical Research
Life Style Segmentation and the Elderly Market
Consumer Geographic Mobility in an Urban Environment: Impact on marketplace Behavior
The Emerging Discipline of Direct Marketing
Evolving Retail Forms: Profile of Swap Meet Sellers
Six Major Ways in Which Franchising Will Change by 1990
Undergraduate Education for Careers in Sales
The Pedagogy of Developing Formal Sales Proposals
Experimental Techniques for Improving Business Students' Writing Skills - At Little Cost to Departments and Faculty
The Effects of Applying Successful Direct mail Marketing Techniques to the Mail Survey
The Effects of Question Wording on Data Quality: Some Empirical Findings
Integrating the Concepts of Decision Risk and Decision Uncertainty with the Concepts of Decision Trees, Bayesian Analysis, and the Expected Value Criterion
The Classroom Role of the Case Instructor
Case Analysis: Student and Faculty Perceptions
Student Satisfaction: Exploring the Dis-Confirmation Framework in a Higher Education Context
Why Interest Groups Attack Advertising: A Social-Psychological Interpretation
Advertising Self Regulation A Comparative Analysis of the American and British Systems
Marketing and Graduate Education in Public Affairs/Public Administration
Expert Systems: A Challenge to Marketing Educators
Marketing and the Images of 1984: Reflections on the Neglect of Value Issues in Marketing Education
The Product Liability of Wholesales
Extending the Understanding of Consumer Product Warranty Theories VIA Brand Specific Testing
An Empirical Analysis of Males and Female Shoplifting Behavior
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