top of page

Marketing Educators' Association

2017 Conference Proceedings

San Diego, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2017 MEA Best Competitive Paper Winner
You Gave Me a B-! The Antecedents of Student Reactions to Grades
Competitive Papers
Online Lectures and the Marketing Classroom: To What Degree is Self-Discipline Necessary to Succeed?
Exploring the Application of a Brand Use Behavior Questionnaire in Class Discussions
A Method of Assessing Creativity Gains for Use in the Business Classroom
Revisiting the Relationship Between Marketing Education and Marketing Career Success
A Successful Soft Skills Hybrid Course Design Model for Marketing Educators: Evidence From a 4-Year Longitudinal Study
Keeping Up With The Khardasians, The Joneses: Designing Consumer Behavior and Marketing Exams around a Full-Length Feature Film
Teaching Critical Thinking to Marketing Students: Lessons from Other Business Disciplines
Gender Differences in the Verbal Evaluation of Marketing Instructors
Patterns Of Misclassifications in Published Multiple-Choice Question Difficulty Taxonomies
Students’ Views of the Marketing Internship: Benefits, Drawbacks, and Surprises
A Live-Case Lite Approach as Formative Assessment
Students’ Perception of the Flipped Classroom: Teaching Consumer Behavior and Market Research Classes in Two Swiss Universities
Empathy In Marketing Students: Are We Missing The Boat In Marketing Education?
Maximizing Team Learning In Marketing Classes
Students’ Perception of and Satisfaction With Mobile Polling Technology: An Exploratory Study
The Effectiveness of Teaching Methods in Business Education as Perceived by Ceu Malolos Marketing Students
Teaching Marketing Analytics Across A Spectrum of Student Readiness: Techniques for Success
Teaching Community-Based Social Marketing: An Active Learning Approach for Influencing the Social Good
The Challenges of Teaching Intercultural Business Communications: Can Active Learning Bridge the Cultural Divide?
Using Experiential Learning to Integrate Ethics Into an Undergraduate Sales Course
Accountable Healthcare, Consumerism, and Patient Satisfaction
Sustainability Education Utilizing Bloom’s Taxonomy and The True Cost Documentary Film: Have We Gone Too Far In Social Responsibility Teaching?
A Basic Course in Data Analytics
Customer Relationship Management and Customer Loyalty in Nigeria: A Study of Selected Quick-Service Restaurants in Port Harcourt.
Do Marketing Grads Have Contribution-Ready Employability? (The Commercial Awareness Imperative Taught Via Principles of Marketing)
International Marketing Curricula in Higher Education: Investigating Potential Content and Learning Gaps
What Are For-Profits Selling? An Analysis of For-Profit Messages in Higher Education
Position Papers
The Role of the Academe in the Promotion of Public Service and Administration as a Career of Choice
Grade Whining: Antecedents and Consequences
Educating a New Generation: Millennials in the Classroom
Innovations: Retain the Best; Toss Out the Rest
Measuring Student Learning Motivation: A Conceptual Framework Based On Self-Determinant Theory
Use Of Marketing Exercises to Improve Students’ Personal Branding
Rocking Brand Anthropomorphism: Applying Multimedia Techniques to Build Brand Concepts
Learning Marketing Strategy Through Case Study Analysis
Survey of Market Research Professionals’ Educational Needs and Implications for Program Development
Alliances, Uncertainty, and Strategy: Letting Students Practice Expanded Pricing Strategy Through Two Auction Games
An Examination of Student Awareness, Beliefs, and Attitudes About the Cannabis Industry and Its Impact on Marketing Curriculum and Pedagogy
Competency-Based Marketing
Developing a Functional Knowledge Assessment Instrument for Undergraduate Business Programs: A Case in Marketing
“How Do I Reach These Kids?” An Experiment in Gamification
Best Practices for Structuring, Coaching, and Assessing Students in Their Professional Marketing and Sales Internships
MBA Education and Negotiation Competence: Examining the Impact of Experiential Learning on Negotiation Self-Efficacy
A Missed Opportunity: A Strategic Plan to Attract International Students
Because Quality Matters: Converting Courses to Meet QM™ Standards and Student Expectations
A Familiar Face: Teaching Marketing to Students of Color            
Social Media Usage Among College Undergraduates: Is Job Searching a Priority?
Consumer Behavior in the Community – Applying Theory for Impact
Student Evaluation Incentives: Create Bias or Not
Exploring the Impact of User Interface Through A/B Testing
Entrepreneurial Marketing Versus Traditional Marketing: An Overview
Special Sessions
Building, Maintaining, and Sustaining a Diverse Faculty
Student/Department Development Issues: Integrating International Travel Into Curriculum
When Clubs Go Rogue…
Marketing Our Marketing Program
Growing Perspective: Student and Faculty Outlook On Multimedia in the Classroom
Teaching Sampling Concepts in Marketing Research
An Undergraduate Personal Branding Course
The Impact of Signature Pedagogies: Defining the Way We Teach the Discipline of Marketing
New Shoes: Making the Transition from Industry to Higher Education
Corporate Sponsored Competition in Social Media Class: How Does it Benefit Students and the Corporation?
High-Impact Practices the Engage
Author Index
bottom of page