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Marketing Educators' Association

2013 Conference Proceedings

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Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2013 MEA Best Paper
Are Many Choices Demotivating? When More Choices are Better in Marketing Courses
Competitive Session: MKTG Education: Social Media Part One
Social Media Marketing Exercises: Developing Professional Profiles
Design and Facilitation of Online Discussion to Enhance Learning Outcomes
An Application of a Social Media Campaign in a Marketing Field Experience Course
Competitive Session: All Around the World: Part One
Multicultural Marketing Graphics: Using Media Ratings to Raise Students' Analysis of Consumer Ethnicity
Marketing Education in India: Aligning Curriculum with Emerging Market Characteristics
A Cross Culture, Drama-Embedded Exploratory Prep Course Benefits Learning to Earn NASBITE Certified Global Business Professional (CGBP) Credential
Special Session: Student Engagement: Community Colleges and Social Enterprises
How to Reach Community College
Social Enterprise: Creating Industry Connections and Student
Competitive Session: Making Tough Choices in the Marketing Curriculum
Are Many Choices Demotivating? When More Choices are Better in Marketing Courses
Instructing Undergraduates in Marketing Strategy: From Hindsight to Foresight
Affordable Care Act: Impact on Healthcare Industries and Marketing Implications
Mixed Session: Way Outside the Box: Innovative Pedagogy
Understanding Graphic Narrative as a Marketing Education Tool
Every Brick Tells a Story: Study Abroad as an Extraordinary Experience
Evaluating the Impact of Digital Course Management on Professors' Instructional Efficacy and Students' Academic Performance
Competitive Session: Closing the Loop: Continuous Improvement Strategies
The Stewardship Model of Business and Assessing Market Attractiveness
Incorporating Product Life Cycle Impact Assessment (LCA) into Marketing Coursework
Student Perceptions toward Experiential Learning Activities: Inputs for Closing the Loop and Continuous Improvement
Competitive Session: Getting to Know Them: Student Factors
Student Learning Styles as a Predictor of Intensive vs. Traditional Course Formats
Utilizing Service Delivery Theory and Factor Analytics to Assess the Skill Versus Knowledge Dilemma in MBA Education
Confidence and Enthusiasm: Effects in Student Role-Play Evaluations
Competitive Session: Preparing Them for the Real World: Part Two
Creating Career Skills and Opportunities: An Assessment of the Marketing Honors Networking Program
Client-based Teaching of Strategic Sales Management - Comparing Face-to-face and Web-based Formats
The Three Step New Job Audit: A Process Designed to Help Our Recent Graduates Avoid Generation Based Clashes at Work
Competitive Session: Taking Charge: Entrepreneurship and Crisis Issues in Online Marketing Education
Leveraging Marketing Education through Entrepreneurship Initiatives: The Case of a Swiss University of Applied Sciences
Enhancing Marketing Education Using Entrepreneurial Marketing
Ripped from the Headlines: Crisis Plan of Attack Learning Module
Competitive Session: Do the right Thing: Marketing and Civic Engagement
Exploring Qualitative Factors in Charitable Donors' Giving During a Recession
Government Entities and Civic Engagement: An Overlooked Source of Civic Marketing Projects
Environmental Issues and University Choice: Who Cares
Competitive Session: Deep in the Heart of the Classroom
Low-tech and No-tech Classes: Do They Have a Place in Modern Marketing Curriculum?
Flipping the Marketing Classroom
Competitive Session: The Challenges of Assessment
Using Innovative Technology to Improve Online Learning Assessment: An Exploratory Study
Using a Locally Developed Objective Exam to Assess Marketing Majors' Learning
Teaching Customer Service Using a Client-Sponsored Project on Service Blueprinting
Special Session: What Really Matters to Students
Paradox of New Textbook Adoption: When Do 'Newest' Editions Matter to Students?
Scholars vs. Practitioners: The Great Divide. The Impact and Perceived Value of Scholarly Research on Marketing Practice and Practitioners
Competitive Session: Preparing Them for the Real World: Part Two
Development of the Short Version of the Personal Selling Ethics Scale
Developing the Skills of the Future Marketers in Client-Based Marketing Projects
Establishing Knowledge of Careers in Marketing at the Lower Division: A Strategy to Set Expectations and Influence Motivations for Choosing Marketing as a Major
Special Sessions: Innovation and Structure
Instructional Innovation / Alternate Teaching Approaches
Determining the Right Mix: A Discussion of Theory, Research and Experience in Designing Blended Courses
Competitive Session: Social Media: Part Two
Blogging: Teaching Methodology
An Exploratory Study of Online Versus Traditional Educational delivery Methods Using Social Contract Theory
From Face-to-Face Class to an Online Class: Can success Translate Across Cross Delivery Platforms?
Competitive Session: Process vs. Product
Students' Personality and the Evaluation of Teaching
Creating Sustainable Processes for Client-Based Projects in Marketing Education
Feedback and the Online Student: Measuring Satisfaction
Special Session: Industry Engagement
A Workshop on Managing Cultural Diversity in Group Work
Oregon's Wine Industry and Experiential Learning: Cultivating Relationships Results in a Three-Way Harvest
Competitive Session: Data Driven: Teaching Marketing Research
How Much Statistics Do Marketing Research Students Really Remember?
Exploring the Use of Blogs in the Marketing and Business Classroom
Second Guessing Secondary Data: Getting Students to Reflect on What the Internet Really Has to Offer
Encouraging Multiculturalism in a Marketing Education Context
Competitive Session: All Around the World: Part Two
Encouraging Multiculturalism in a Marketing Education Context
Innovative Educational Technologies as a Factor of Student Motivation: Experience in Russian Universities 
Special Session: Social Media: Part Three
Pedagogical Lessons of Teaching and Implementing Social Media in Marketing Education
Avoid Being a Twiggard...Twitter for Dummies: A Marketing Educators' Practicum 
Competitive Session: Way Outside the Box - Innovative Pedagogy: Part Two
Using Marketing Concepts for Experiential Service Learning: Helping the Homeless
Learning From the Past: Filling the Historical Literacy Void the Marketing Curriculum
Do Professors Have Customer-Based Brand Equity?
Competitive Session: Creative Approaches to Creativity
An Interdisciplinary Approach to Building Creativity Skills among MBA Students
Do Marketing Classes Foster Student Creativity?
Co-Creating with Business and Marketing Students by Identifying Library Usage and Research Skills
Competitive Session: Keeping It Real: Applications of Marketing Knowledge
Marketing Briefs: Connecting Marketing Concepts with Real Life
Gen-Y Student Disposition Toward Sales as a Career: Two Studies
The Self and Peer Assessment: Does It Increase Student Engagement in Online Classes? An Exploratory Study
Special Session: The Long View: Student Professional Development
Engaging Students to Develop a Personal Professional University Brand
Student Projects Within Their Own Companies
Special Session: Publishing Pedagogical Scholarship
Publishing in Marketing Education Journals
Sales Research and Curriculum Issues: Announcing Journal of Marketing Education Special Issue on Sales Education and Training
Special Session: Administrative Challenges
The Proposed New AACSB Accreditation Standards: Implications for Marketing Departments and Faculty
After the Storm: How to Get Past the Effects of a Bad Administrator
Competitive Session: What SHOULD We Do? Ethical Considerations in Marketing Curriculum
Marketing Communications Ethics: A Case Study Using the Vignette Technique
Attitudes Towards Business Ethics: A Cross-Cultural Comparison of Students from Oman and India
Retail Rescue! Introducing Reality Television to Retailing Course Curricula
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