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Marketing Educators' Association

2012 Conference Proceedings

San Diego, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2012 MEA Best Paper
Bringing Cultural Diversity Into a Service Marketing Course: A SERVQUAL Exercise
Competitive Session: Branding
The Emerging Need for Protecting and Managing Brand Equity: The Case of Online Consumer Boycotts
A Brand Called Me: Enabling Students' Personal Brand Promise and Self-Marketing Plan Development in a Sales/Sales Management Class
A Case Study for Using Alumnae Perspectives for Developing a University's Strategic Female-Focused Initiative
Competitive Session: Performance Evaluation
The Use of Audio Feedback to Develop Deeper Learning in Business Education
Help Student Improve Their Performance on Academic and Professional Exams: The True-False Method of Taking a Multiple-Choice Exam
A New Strategy for Assigning Individualized Grades on the Group Project: The Segment Manager Method
Competitive Session: Societal Marketing
Using Carbon Footprint Analysis to Encourage Pro-Environmental Changes in Students' Consumption Behavior
Reflection, Fresh Observation, and Gaps in Nonprofit Marketing Education: A Need and Opportunity for Higher Education to Improve the Evolving Curriculum
Case Analysis Using Electronic Storytelling
Special Session: Intelligence
Tools for Teaching Business Intelligence in the Marketing Curriculum
Use of a Marketing Simulation to Train Students in Emotional Intelligence Skills
Special Sessions: Online and Video
Integrating Quality Matters© Rubric Standard to Improve Online Marketing Courses
Learning Consumer Behavior through Experiential Video Projects
Competitive Session: Innovative Assignments
The Marketing Blog Competition - Taking Marketing Blogging to the Next Level: An Integrated Approach to Teaching Soft and Hard Skills in an Online Marketing Course
Creative Learning in the Marketing Classroom: Business Practice, Comparative Analysis, and Student Personality Type
The Silent Auction as an In-Class Marketing Application
Competitive Session: Using Social Networks
Do They Really Like Marketing on Facebook?
Consuming Marketing in a Strategic Way: Social Media, Curriculum Design and Practical Implementation in the Classroom
Integrated Marketing Communications Using Social Networks: How Prepared Are Our Students?
Competitive Session: Form Follows Function
Designing Marketing Textbooks for Students in the Age of Information
A Problem-Based Approach to the Marketing Management Course
Identification of Education Service Quality-related Factors that Influence Retention and Expansion of Student Customer Base
Special Session: Online Education
Issues in Online Marketing Education
Incorporating Social Media into the Marketing Curriculum
Special Session: Social Media
Using Social Media for Teaching and Learning in the Marketing Classroom
Taming the Beast: Maximizing Effectiveness of New Classroom Technologies
Competitive Session: Ethics and Adaptation
Undergraduate Attitudes toward Business Ethics, Changes between 2007 and 2011: Replication and Implications for Educating Future Managers
Teaching Social Marketing: Marginalizing Piracy Project
Adaptive Learning: A Case Study in Student Performance Using the LearnSmart Adaptive Study Tool
Competitive Session: Students as Customers
Teaching the Influence of Superstitious Beliefs on Consumer Decision-making: Finding Your Place in the Harry Potter World
Rethinking Student Engagement: Student as Customer or Employee?
Factors Influencing Student Satisfaction as Predictors of Intensive vs. Traditional Course Formats
Competitive Session: A Mixed (sales) Bag
Why Professional Sales Skills Should Be Included in College Curricula: A Managerial Perspective in the Service-Dominant Logic Era
The Effectiveness of Self Marketing and Personal Branding Class: Preliminary Findings
The Impact of Functional Benefits and Interaction on Student Perceptions of and Attitudes toward Moodle
Special Sessions: Publish or Perish
Why and How to Publish your MEA Work in a Peer-Reviewed Journal
Challenges Facing Business Publications Today
Special Session: Different Paths But Same Destination
The High Cost of Marketing Textbooks: Students' Views, Activities and Consequences
The Value of Guest Speakers
Competitive Session: Macro and Micro Assessment
Paving the Way to AACSB Standards for the College of Business with Student Portfolios: A Marketing Department Initiative 
The Evolution of an "Award Winning" Assessment Plan
Development and Implementation of an AACSB Assessment Plan: Assessing Two Mission-based Principle Learning Objectives in an Introductory Marketing Course
Classroom Technology
Multimedia Importance in the Marketing Classroom
Learn, Practice and Teach Search Engine Optimization
The Group Assignment Social Network: An Unintended Consequence of Group Assignments
Competitive Session: Learning Styles
Nationality as a Determinant of Learning Styles: Comparing Marketing Students from Bulgaria and the USA
Faculty Adaption to Foreign Student Learning Styles and Expectations
Clustering Attitudes toward a Marketing Program: A Case Analysis of Perceived Program Emphasis
Special Sessions: Student Development
Technology and Student Professional Development: Electronic Reverse Auctions (eRA)
Using Business Cases and a Practitioner's Approach to Increase Student Engagement and Improve Outcomes
Special Session: Groupwork Challenges
A Workshop on Dealing with Socially Destructive Behaviors in Groupwork
Techniques for Assembling Your Teams to Work More Harmoniously
Plenary Session: New Developments in Marketing Education Journals
Competitive Session: Multicultural Marketing
Bringing Cultural Diversity into a Service Marketing Course: A SERVQUAL Exercise
Marketing Education in Russia
Multicultural Marketing Education 2.0: The Diffusion of Ethnic Aptitude Pedagogy and Practices
Competitive Session: Millennial Students
How Connected to Personal Electronic Devices are Millennial College Students?
I Want an Instructor Just Like Me! Personality and Lifestyle Differences and the Student Evaluation of Teaching
Gen-Y Student Disposition Toward Sales as a Career
Special Session: Teaching and Publishing
Nonverbal Signals in Student Role-Play Evaluations
Journal Rankings, Journal Lists, Cabell's and the P&T Process
Special Session: Sales
A Comprehensive View - What Can We Do to Prepare Our Students for Sales Careers
Should Business-to-Business and Sales-related Curriculum be Given More Attention in Undergraduate Marketing Programs?
Special Session: Doing More with Less
Marketing Education in the New Now: Doing More with Less
A Commitment to Teaching: Exploring the Value of Part-Time Professors in Marketing Departments
Competitive Session: Mobile Learning Devices
iPads in the Classroom: The Future of Education or the Latest Fad?
Effectively Using Mobile Learning Devices in the Principles of Marketing Class: Lessons Learned from Students Using iPads
Special Session: Unique Perspectives
Using Live Cases and a Practitioner's Approach to Increase Student Engagement and Improve Outcomes
The Value of Place in Marketing Education
Special Session: Real-World Connections
Marketing and Community Engagement - The Journey
Real World Project Integration into the Classroom
Special Session: Gone Digital
Teaching Evaluations Gone Digital
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