Marketing Educators' Association

2012 Conference Proceedings

San Diego, California

Competitive Session: Branding
Competitive Session: Performance Evaluation
Competitive Session: Societal Marketing
Competitive Session: Innovative Assignments
Competitive Session: Using Social Networks
Competitive Session: Form Follows Function
Special Session: Online Education
Competitive Session: Ethics and Adaptation
Competitive Session: Students as Customers
Special Session: Social Media
Competitive Session: A Mixed (sales) Bag
Plenary Session: New Developments in Marketing Education Journals
Special Session: Sales
Special Session: Doing More with Less
Special Session: Intelligence
Special Session: Teaching and Publishing
2012 MEA Best Paper
Competitive Session: Multicultural Marketing
Competitive Session: Mobile Learning Devices
Special Session: Unique Perspectives
Special Session: Real-World Connections
Special Session: Gone Digital
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