Marketing Educators' Association

2012 Conference Proceedings

San Diego, California

2012 MEA Best Paper
Competitive Session: Branding
Competitive Session: Performance Evaluation
Competitive Session: Societal Marketing
Special Session: Intelligence
Competitive Session: Innovative Assignments
Competitive Session: Using Social Networks
Competitive Session: Form Follows Function
Special Session: Online Education
Special Session: Social Media
Competitive Session: Ethics and Adaptation
Competitive Session: Students as Customers
Competitive Session: A Mixed (sales) Bag
Plenary Session: New Developments in Marketing Education Journals
Competitive Session: Multicultural Marketing
Special Session: Teaching and Publishing
Special Session: Sales
Special Session: Doing More with Less
Competitive Session: Mobile Learning Devices
Special Session: Unique Perspectives
Special Session: Real-World Connections
Special Session: Gone Digital