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Marketing Educators' Association
2011 Conference Proceedings
San Diego, California
2011 MEA Best Paper
Gender Differences in personal Selling Ethics Evaluations: Do They Exist and What Does Their Existence Mean for Teaching Sales Ethics?
Special Sessions: Faculty Development
Non-Profit Marketing Education in the United States: A Discussion of Background, Curricular Patterns, and Fresh Thinking
Competitive Papers: Better Service, Better Sales
International Marketing Pedagogy In the Age of Service Dominant Logic: Undermined by Research and Extant Literature?
Competitive Papers: Marketing Education World Wide
Competitive Papers: Managing the Classroom
Using Open Source And/Or Low-Cost Software for Student Projects: Comapring Alternative Survey Packages
Special Sessions: Online Teaching
Competitive Papers: It's Just the Principle of (the thing) Marketing
Online Pretesting Engages Students Earlier and Improves Exam Performance in a Principles of Marketing Course
Competitive Papers: What Works in Marketing Education
Transitions in Classroom Technology: Needs Fulfilled by and Reasons for Procrastination in the Implementation of Classroom Management Technology
Special Sessions: Old School vs. New School
Special Session: International Affairs
Special Sessions: Teaching Tools
Competitive Papers: Learning in Style
Competitive Sessions: And What Can They Do Once They Graduate?
An Assessment on the Employability of Marketing Graduates of Centro Escolar University: Reference for Curriculum Development
The Application of a Gap Analysis to Graduating Marketing Seniors: Implications and Extending the Model to Marketing Program Attitude.
The Marketing MBA Professional Preferred Mental Model and The Strategic Thinking Competence: An Introductory Study
Millennials and Whole Person Marketing: How the Shift from a Protected and Confident Generation to Cynical Philosophers is Changing How Brands are Perceived
A Meta-Analysis Demystifying Marketing - & Virtual Community-Centric Qualitative Research: White Papers on Social Representation Theory; Grounded Theory; and Consumer Culture Theory
Do Marketing Faculty have a Leading Role to Play in Developing Meaningful Services-Marketing-Based Measures of Students Evaluation of Teaching?
Designing the Marketing Component of a Problem-based Integrated MA Program in Social & Sustainable Businesses
Competitive Papers: Assessment
Competitive Papers: Curricular Potpourri
Teaching Chinese Undergraduates in Central China International Marketing Using a Blog to Enable Cultural Research With American Students
Investigating Student Perceptions of Client-Sponsored Projects in Marketing Management: The Dilemma of (Not) Providing Students with Templates
Competitive Papers: Spirituality, Diversity, and Motivation
Does Motivation Matter? On the Relationship between Perceived Quality of Teaching and Students' Motivational Orientations
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