top of page

Marketing Educators' Association

2011 Conference Proceedings

San Diego, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
2011 MEA Best Paper
Gender Differences in personal Selling Ethics Evaluations: Do They Exist and What Does Their Existence Mean for Teaching Sales Ethics?
Special Sessions: Faculty Development
Non-Profit Marketing Education in the United States: A Discussion of Background, Curricular Patterns, and Fresh Thinking
Resource for Partnering with the Industry: Insight on the AEF Visitor Professor Program
How to Write Your Own EBook
Competitive Papers: Better Service, Better Sales
Gender Bias in Consumer Perceptions of Salespeople
Improving Student Learning in Service Marketing: Better Business Bureau Customer Service Award
International Marketing Pedagogy In the Age of Service Dominant Logic: Undermined by Research and Extant Literature?
Competitive Papers: Marketing Education World Wide
Nurturing Students with Business Incubators: Experience in Russian Universities
Portuguese Public University Student Expectations: A Stakeholder Theory Based Approach
The Culture of Research in Universities and Colleges in Mega Manila
Competitive Papers: Managing the Classroom
Risky Business? What Marketing Educators Should Know About Writing Reference Letters for Students
Initial Student Delight and the Final Evaluation of Teaching
Unintended Consequences of Group Graded Assignments
Special Sessions: Group Projects and Technology
Using Open Source And/Or Low-Cost Software for Student Projects: Comapring Alternative Survey Packages
Applied Marketing Projects Utilizing Databases
Special Sessions: Online Teaching
Failure to Verify Identification of Online Students: Advantages, Costs and Conseuences
Teaching Face to Face vs. Online: An Empirical Comparison
Sell Benefits, Increase Brand Awareness, and Sleep Better - Offer an Online Degree
Competitive Papers: It's Just the Principle of (the thing) Marketing
Online Pretesting Engages Students Earlier and Improves Exam Performance in a Principles of Marketing Course
A Hybrid Education Model: Experimental Results Using Introductory Level Marketing Courses
Scholarly Networking: Discussion Board Activity and Outcomes in an Introduction to Marketing Course
Competitive Papers: What Works in Marketing Education
Transitions in Classroom Technology: Needs Fulfilled by and Reasons for Procrastination in the Implementation of Classroom Management Technology
A Study of Adoption of Electronic Textbooks in Marketing Classes
What Marketing Professors Should Know about E-Publishing: Where are We Today, a Legal Update
Special Sessions: Old School vs. New School
A Look at the Pedagogical Differences between the Project-Based MBA and the Traditional MBA
The Millennial Generation: Thinking Differently, Acting Different and Believing Differently
Special Session: International Affairs
Teaching Marketing in Europe and Asia
Travelling Across Borders in Marketing Education
Special Sessions: Teaching Tools
Prezi: Using a Non-Linear Presentation Tool in an Academic Setting
Best-Practice Marketing Simulation Teaching for New Users
Competitive Papers: Learning in Style
Social Axioms and Learning Styles: Implications for Marketing Education
Learning and Lifelong Learning in Business Schools: A Point of View
Student Characteristics as Predictors of Intensive vs. Traditional Course Formats
Competitive Sessions: And What Can They Do Once They Graduate?
An Assessment on the Employability of Marketing Graduates of Centro Escolar University: Reference for Curriculum Development
The Application of a Gap Analysis to Graduating Marketing Seniors: Implications and Extending the Model to Marketing Program Attitude. 
An Investigation of Variables Influencing Ph.D. Student Placement in Faculty Positions
Special Sessions: Pedagogy
Guiding Students to Better Writing
"Wata!": Encouraging Regularized Habitual Reflection
Reclaiming the Classroom: Fighting Back Against Weapons of Mass Distraction
Competitive Papers: Developing the Whole Student
The Economy of Cheating Behavior among Business Students
In Search of Vocation: Applying Marketing Principles in Professional Development
Study Abroad Programs: How Well are We Doing in Meeting the Needs of Business Students?
Beyond the Classroom: Service Learning in Business School Marketing Clubs
Competitive Papers: Strategic Marketing of Marketing Students
The Marketing MBA Professional Preferred Mental Model and The Strategic Thinking Competence: An Introductory Study
Millennials and Whole Person Marketing: How the Shift from a Protected and Confident Generation to Cynical Philosophers is Changing How Brands are Perceived
Market Orientation and Marketing Strategy Making: A Holistic View
Competitive Papers: My Students/ My Customers?
Students as Customers and/or Products: Differing Perspectives
Creating a Community of Inquiry Using Blended Learning
A Meta-Analysis Demystifying Marketing - & Virtual Community-Centric Qualitative Research: White Papers on Social Representation Theory; Grounded Theory; and Consumer Culture Theory
Special Sessions: Driven to Distraction in the Classroom
Responding to Disruptive Student Behavior in Marketing Classrooms
Do Marketing Faculty have a Leading Role to Play in Developing Meaningful Services-Marketing-Based Measures of Students Evaluation of Teaching?
Competitive Papers
Don't Forget About the MBA Students Building Divergent Thinking Skills among Graduate Students
Designing the Marketing Component of a Problem-based Integrated MA Program in Social & Sustainable Businesses
Incorporating a Service Learning Project into an International MBA Trip
Competitive Papers: Curricular Mixed Grill
The Disappearing Undergraduate B2B Marketing Course
Selling "The Soloist": How a "One University/One Book" Project was Integrated into Marketing
Rigorously Employing the Observational Method in a Marketing Research Course
Competitive Papers: Social Media and Creativity
Tapping Marketing Students' Uses and Gratifications of Social Media in Teaching Self-Marketing
Social Media: Obtaining "Real World" Marketing Experience in the Classroom?
Teaching Creativity to Marketing Students: How Well Are We Doing?
Special Session: Social Media Madness
Effects of Social Marketing on Selected Voters in Dasmarinas City, Province of Cavite, Philippines
Social Media in Schools of Business
Competitive Papers: Assessment
Student Group Project Assessment: An Approach in Developing Better Assessment Tools
Toward a Computer-Scored Assessment of Marketing Expertise
Journal Writing as Assessment in Marketing Education
Competitive Papers: Curricular Potpourri
Teaching Chinese Undergraduates in Central China International Marketing Using a Blog to Enable Cultural Research With American Students
Learning Why We Buy: An Experiential Project for the Consumer Behavior Course
Investigating Student Perceptions of Client-Sponsored Projects in Marketing Management: The Dilemma of (Not) Providing Students with Templates
Competitive Papers: Spirituality, Diversity, and Motivation
Virtual Ethnicity: Designing an Avatar Drama to Raise Consumer Diversity Aptitude?
Does Motivation Matter? On the Relationship between Perceived Quality of Teaching and Students' Motivational Orientations
Does Spirituality or Religiosity Impact Marketing Student Performance?
Author Index
bottom of page