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Marketing Educators' Association

2007 Conference Proceedings

San Antonio, Texas

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Contemporary Topic Roundtable Discussions
Increasing Student-Faculty Interaction - How to Do So, and Is It Worth the Effort?
Integrating Entrepreneurship into the Marketing Curriculum
The Evolution of the Academic Career: Changing Values, Expectations and Directions
Program Design to Attract and Retain Students
Exploring Market Orientation and Performance in the University
Optimal Class Length for Marketing Undergraduate Classes
Interdisciplinary Programs: Product Variation in Declining Higher Ed Market
Ensuring Standards in Marketing Education
The Development and Testing of a Multi-Faceted Cheating Behavior Scale
The Effects of the Diary Method on Team Players and Social Loafers
All for One... And One for All: The Value of a Standardized Introductory Marketing Experience
Ethics and Social Responsibility
Social Entrepreneurship in the Marketing Curriculum
The Impact of Religiously Affiliated Universities and Courses in Ethics of Religious Studies on Students' Attitudes toward Business Ethics
Building Understanding of Marketing Ethics through Collaborative Learning Online
Special Sessions
The Impact Risk Perceptions and the Successful Delivery of Marketing Education as a Service with Credence Qualities
Journal of Marketing Education - Invited Special Session
The Impact of Choice on Marketing Students in Academic Programs and CUrriculum Design
Student Perception and Choice
Now it's Personal: Antecedents and Outcomes of Rapport Between Business Faculty and Their Students
Identifying the Ideal Attributes of a Marketing Educator
To Take or Not To Take: The Consumer Behavior Decision-Making Process as Framework for Student New Course Choice
Comparative Teaching Methods
Passive and Active Methods in Marketing and Management Classes: A Comparative Study
Relating Teaching Method Effectiveness to Instructional Emphasis Areas: A Study of MBA Alumni
Sequential Client-Based Projects: Taking Student Team Learning to a New Level
Journal of Marketing Education - Invited Special Sessions
Critical Reflection and the Marketing Curriculum: Transitioning Students to Higher Level Thinking
Service Learning in a Personal Selling Class: Systems Are the Secret
Special Sessions
What I Wish I Had Known About the Accreditation Process
Applying CRM in Colleges and Universities
Perspectives on Experiential Learning
Experiences as Learning 101: Definitions, Theories and Applications
Experiential Learning: Impact of Two Instructional Methods on Student-Instructor Interaction, Critical Thinking, and Course Evaluations
Experiential Learning: Inquiry Depth and Breadth of Other - Versus Self-Driven Models
Improving Student Learning
Enhancing the Value of the Undergraduate Marketing Internship Program: A Case Study Approach
Improving Writing through the Marketing Curriculum: A Longitudinal Study
Improving the Case Discussion with an Improv Mindset
Special Sessions
Teaching the MBA Marketing Research Class Online
Integrating Periodical Databases into the Marketing Curriculum
McGraw-Hill - Sponsored Special Session
Interactivity in Marketing Foundation Classes
Experiential Learning Experience
An Experiment with "Theme Days" in Consumer Behavior
Motivational Factors and Tactics for the Student-Operated Business
A Practical and Effective Marketing Plan Assignment for Principles of Marketing Students 
Learning and Learning Styles
Improving Marketing Education: Lessons from Brain Science
Analyzing Echo Boomer Business Students and How They Learn: An Exploratory Study
Using Student Learning Style Preferences to Explain Academic Performance in the Basic Marketing Course
Student and Faculty Perceptions of Technology in Marketing and Education
Attitudes and Perceptions of Social Networks Among College Students: The Impact of Social Networking on Marketing and Retailing
Technology Perceptions and Tendencies among Faculty and Students
Web-Enhanced, Digital Lectures, and Blogging: What Students Think About Technology in the Marketing Classroom
Special Sessions
Interactive Marketing Coverage in the Curriculum: An Examination of AACSB Schools
Strategies for Reducing Textbook Costs to Students
Closing Educational Gaps
Gaps Analysis: Expectations of Employers and Marketing Students
The Problem of Ignorance: A Call for Research
Is a Marketing BBA Really BS?
International Marketing Education
Cross-Border Market Entry: A Twelve-Step Analyses Schema Useful in Education Present and Future SME Managers
Centrism and Extremism in Cross-Cultural Pedagogical Research: A Study of Chinese and American Business Students
Cross-National e-Learning Project between Slovak and U.S. Marketing Students: Cross-National e-Learning Success Factors and Student Performances
Attracting Students and Faculty
E-MBA: The Program that WOM Built
Student Selection of Universities: An Exploratory Services Perspectives
Marketing Marketing: Comparing Hiring Institutions and Job Candidates Views
Journal of Marketing Education- Invited Special Sessions
Teaching Written Communication Skills in Professional Selling: "The Cover Letter"
Development of a Computerized In-Basket Exercise for the Classroom: Adaptations and Alternative Exercises
Motivating and Assessing Learning
Correctness and Confidence: Evaluating Usable Knowledge Differences between Multiple-Choice Tests and Short-Answer Exams
The Motivational and Performance Effects of Extra Credit
Assessment of Student Strategies and Learning Outcomes
Preparing Students to Meet Employer Needs
Marketing Curriculum - The Missing Jigsaw Piece
Business Needs and Graduate School Offerings in Marketing
Marketing Education in U.S. Nonprofit Management Academic Programs: Status and Implications
Consumer Perceptions
Dealing with Environment and Social Issues: Student Knowledge and Opinions
Strategies to Enhance Beauty: An Examination of Perceptions, Practices, and Comfort Level among College Students
Consumers' Attitudes toward Search Engines, and Their Uses in Internet Marketing - The Case of Finland 
Special Sessions
Beyond Exams: Accountability that Makes a Difference
Author Index
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