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Marketing Educators' Association

2006 Conference Proceedings

San Francisco, California

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
Contemporary Topic Roundtable Discussions
Testing Candidates for Competence in International Trade: Certified Global Business Professional Program (CGBP)
The Development of e-Learning: A Case Study of Silpakom University, Thailand
Managing and Enhancing Your Career: Lessons Learned from the College of Hard Knocks
Marketing Study Abroad Opportunities for Faculty and Students
The Use of Student Evaluations by Faculty, Administration, and Students
Making the Most of Mentoring Opportunities in Marketing Education
Approaches to Assessment
Assessment Compliance and Performance: A Test of Incentive Systems for Students
Implementing Learning Objectives and Assessment for Continuous Improvement of Learning: The Case of the Marketing Department at San Jose State University
Assessing Improvement in Case Analysis Skills
Issues in Teaching and Research
Expected and Deserved Grade Deviations: Do They Affect Student Evaluation of Instruction?
The Role of Emotional Intelligence (EI) in Teaching and Marketing
I Can Start that MEA Paper Next Week, Can't I? The Task Characteristics Behind Why Faculty Procrastinate
Journal of Marketing Education - Invited Special Sessions
Non-Verbal Communication
Discovering the Sounds of Music: Unleashing Abundant Opportunities for Interactive Learning and Future Research
Special Sessions
Teaching Marketing in Emerging Countries: Developing Competencies and Competitiveness
Emerging Consumer Markets: Active Learning Exercises for Consumer Behavior and Marketing
Studies in International Service and Quality
Customer Service Responsiveness of National and International Private Label Distributors and Manufacturers
A Comparative Study of Bangkok Subway's Expected and Perceived Service Quality
Marketing Fair Trade: The Case for Quality
Working with Student Teams
The Effects of Role Self-Awareness Exercises on Team Satisfaction: The Context of Marketing Course Projects
The Joy and the Pain of Working in Teams: Effects of Personality Characteristics and Students' Major on Student Attitudes about Team Projects
Using Marketing Simulations: Ten Important Questions
Special Session
The Internet and Marketing Education: Now What?
Survey Builder: A Free Easy-to-use Tool for Students to Build Web Surveys
Trends in Outcome Assessment Practices and Their Implications for Marketing Education
MEA: Marketing Educators Abscond?
Experiences in Team Teaching
Sometimes, Two Heads Are Not Better Than One
A Case Study in Applying Internal Customer Relationship Management to Foster a Cross-Disciplinary Student-Oriented Business Model
Using Service Learning to Achieve Experiences in Applying Theories in Business Through Team Teaching
Issues in Teaching Graduate Students
MBA Program Attitudinal Orientations: A Student Population Segmentation
The Broad MBA Vs. Specialization: An Empirical Analysis of Employment Ads and MBA Programs
Toward Non-Prescriptive Issues: A Teaching Framework for Selecting Marketing Dissertation Topics
Journal of Marketing Education - Invited Special Sessions
Enhancing Critical Thinking by Implementing Debate in the Marketing Classroom - Crucial Questions and a Blueprint for Action
Extensions and Implications of "The Motivational Effects of the Classroom Environment in Facilitating Self-Regulated Learning"
Special Sessions
Integrating Measures of Personality in Marketing Education Research
Marketing and Money, A New Course: Strengthening the Analytical Skills of Marketing Undergraduates
The Marketing Field: Selection, Perception, and Directons
The Wretched Refuse of a Teeming Shore: A Critical Examination of the Quality of Marketing Students
On Marketing Bull----
Marketing Creativity in the Classroom
New Directions in Assessment
Addressing AACSB Global and Technology Requirements: An Assessed Marketing Management Assignment
An Assessment Case Study: Implementing Direct Assessment in an Advanced MBA Marketing Course
Student-Driven Learning Exams
Journal of Marketing Education - Invited Special Sessions
Snared on the Web: The Legal Ramifications of Internet Marketing Tactics
The Dark Side "Uncomfortable": Motivational Task Characteristics Affecting Procrastination
Special Sessions
From Tree Hugger to Triple Bottom Line: Bringing Sustainability into the Marketing Curriculum
The Impact of Gray Marketing on Textbook Publishing
Learning Styles in the Classroom
Using an Index of Learning Styles as a Tool to Develop Client-Based Projects for Marketing Research Students
Report of an Experiment in Reflective Teaching through the Development of a Constructivist Curriculum in Environmental Marketing
Multi-Channel Learning: Integrative Online and Face-to-Face Learning Environments in a Project Based Course
International Consumer Behavior
Comparing Finnish and U.S. Online Shopping Behavior Among University Students - The Five Stage Model of Consumer Buying Process
Marketing Strategies of Philippine Fast Food Restaurants: Their Influences on Customer Satisfaction, Customer Loyalty and Organizational Image
Private Label Beliefs and Perceptions: A Comparison of Chinese and American University Students
Journal of Marketing Education - Invited Special Session
Extension and Discussion of "Autonomous Versus Merged Marketing Departments" The Impact of Current Department Structure and Previous Restructuring Experience on Faculty Perceptions"
Special Session
Recruiting for the Marketing Discipline: Is It Mere Humans Need Not Apply or Will a Human Please Apply?
Extreme Makeover: B-School Edition - Redesigning an MBA Program
International Curriculum Issues
Implications of European Union Membership for the Development of Marketing Curricula in EU Transitional Economies: A Framework for Analysis
Designing Programs to Internationalize Marketing Students: Responding to Lessons from the Literature
Teaching International Marketing to Chinese Students: Experience from the United Kingdom
Enhancing the Curriculum
Unlocking the Potential of Marketing Elective Courses
Entertainment Marketing: A New Integrative Entertainment Marketing Course
Research Based Cases: A Tool for Currency, Creativity, Information Search, and Value in Marketing Education
Investigations Into Consumer Behavior
Reexamination of Rogers' Theory of Diffusion of Innovation: A Computer Simulation
Testing Direct Mail, Telephone, and Website Promotional Designs: A Case Example
Special Session
Echo Boomers in the Classroom: Triumphs and Tribulations of Teaching Marketing to Generation Y
Author Index
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