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Marketing Educators' Association

2003 Conference Proceedings

Scottsdale, Arizona

Full Proceedings Click Here - Direct links to papers and abstracts below

Preface
About Students: Teaching and Learning Issues
ACT and SAT Scores as Predictors of Success in Business Education: A Cross-Major Analysis
Learning about Students to Enhance Student Learning
ACT and SAT Scores as Predictors of Success in Business Education: A Cross-Major Analysis
Emerging Issues in Marketing
Five Technologies Marketing Educators Need to Understand
Organizational, Informational and Individual Determinants of cost-Based vs. Market-Based Industrial pricing Strategies
What Type of Services are you Talking About? Toward a Classification Schema for Services
A Classroom Without Walls; Innovative Options to Explore the World
Perspectives on and Approaches to AACSB International Accreditation 
A New Sense of Urgency: Teaching Marketing Ethics
Rankings, Rating and Giving: Administration Issues
The Role of Published Course Evaluations in Students' Class Selection Decisions: An Exploratory Study Using Choice-Based Conjoint Analysis
A Look at the Business School Rankings
Some Determinants of Alumni Giving in Higher Education
Using Collaborative Learning in a Multi-Class Discipline Setting
The Discipline of Marketing in Religiously-Affiliated Universities
Student Attitudes and Behaviors
Academic Honesty in the 21st Century: Assessing Cheating in a Business School Environment
My Instructor Made Me Do It: Task Characteristics of Procrastination
Creating Meaning in Marketing Education: Contrasting Faculty and Students' Definition of Meaning
Marketing Education Using New Technology
Computer-Assisted Instruction: Enhancing Classroom Teaching with Online Course Technology
Evidence and Advice for Using online Discussions to Promote Critical Thinking Skills
Using Web-Based Chat in Marketing Courses
The Art and Science of Manuscript Reviewing
Teaching Internet Marketing
Assessment Issues
Rebels in the Land of Curriculum Assessment
Assessment in Marketing Education: Necessary Evil or Bountiful Opportunity?
A survey of the National Association of Colleges and Employers (NACE) on College Majors and Skills Needed for Today's Workplace
Refinements in Gap Analyses
What Do You Mean I have to Publish? A Holistic View of AACSB Requirements and Perceptions of Marketing Faculty
How to Run a Successful Internship Program for marketing and International Business Students
Collaborative and Experiential Learning
Real-World Collaborative Exercises: Using Multi-Class, Multi-Disciplinary Projects to Enhance Student Learning
The Best Way to Teach Marketing Research: A Challenge for Educators in the New Millenium
Integrating Color Code into Marketing Courses
Pedagogy Issues
The Lecture versus Experiential Learning: Comparing the Results of Two Teaching Styles for Marketing Education
Creating Opportunities for FLow in Marketing Education: A Refinement of Experiential Learning
Changing Students' Lives: Facilitating Learning through the Incorporation of Supplimentary Books
Community College Issues
The Relationship Marketing Perspective for Recruiting and Retaining Students
Experience and Case Based Learning
Integrating Entrepreneurial Skills in the Marketing Curriculum 
Using Focused Mini-Cases as a Teaching Tool- An Example of Polish Complaint Behavior 
Toward a Classroom Structure Approach to Learning: A Pragmatic New Pedagogical Paradigm
Ethics in Television Advertising: An Assessment
Perspectives From Going the Distance: Global Graduate E-Learning
Challenges of Doing Things for the First Time
Socializing New Marketing Faculty Members
Contemporary Topics
A Discussion of Factors that Contribute to and Solutions to Students' Academic Cheating
Marketing Education in Small Business Schools
Special Issues in Advising at Risk and Disadvantaged Student: Challenge, Dilemmas, and Reward
Teaching Marketing: My Colleague Darwin
Using Information Technology to Effectively Communicate Statistical Concepts in Marketing
Problems and Solutions: Interactivity in Online Teaching
Author Index
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