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Marketing Educators' Association

2000 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Interactivity in Electronically-Delivered Distance Education
Development of a Globalized e-Commerce Program
Re-Thinking the Content of a One-Unit; Five Week Course in Internet Marketing
Marketing Management Projects: Assessment Intruments or Developmental Building Blocks for Tomorrow's Leaders
Using Field Research to Examine the Ethical Issues of Customer Service and target Marketing
Service-Learning in Marketing Education: Integrating Classrooms and Communities
Evolution of Classroom Innovation: Waves of Change
An International Internet Assignment for Principles of Marketing
Getting an "A" Without Attending Class: A Case Study in the Benefits of a Lecture Enhanced Web Course
Measuring the Effects of Direct Mail Incentive Programs on the Spending Behavior of Most Valuable Customers
Marketing Education and "Children (Students and Faculty) of a Lesser God"
Towards Global System of Education: A Comparison of the Anglo-Saxon and central European High Education Systems
Faculty Attitudes and Perceptions of Student Evaluations
Group Project Assessment: Grade Inflation and Other Issues
How to Increase the Perceived Value of Mid-Terms and Finals
Differences in Perceptions of Role Overload Among Students
Students' Perceptions of Their Internship Experience: A Preliminary Study
Russian and U.S. Business Students' Attitudes, Perceptions, and Tendencies Toward Academic Dishonesty
Special Session on the Philosophy of an e-Commerce Course
Meet the Editor and Editorial Review Board of the Journal of Marketing Education
An Exploratory Study of Students' Perception of Oral Presentation Assessment Criteria - A Western Australian Case
Investigating the Differences and Similarities Between Marketing and Non-Business Students' Decision-Making Process When Choosing a Major
Elements of Importance in the Education Experience: A Cross-National Study of Dutch and American Students
Assessing the Impact of a Change from a Teaching Paradigm to a Learning Paradigm in the Introductory Course in Marketing
Attracting and Retaining Marketing Faculty in the New Millennium 
Managing the Inhibiting Effects of Communication Anxiety and Shyness on Class Discussion
The Role of Value Chain Management and Electronic Commerce in the Business Curriculum
An Internet-Based Course is More Than Just an Online Syllabus
Total Quality Management Applied to Marketing Education Service Quality
Windows on the World (WOW): Real Cases, Right Now!
Students Into Sponsors: Creating a Network for In-Market Capstone Courses
Picking Up the Pieces: How to Get Past the Effects of a Bad Administrator
Are Our Students Illiterate When it Comes to Understanding Business Facts and Current Events?
Teaching Survey Research by Fabricating Results
The "Vaguely" Right Way to Teach a Personal Selling Course
A Comment on Third Party Certification of Business Programs
Assessment Issues in Marketing Education
WMEA, & Student Outcomes Assessment Under AACSB
Cross-Culture Vignettes on Marketing and Their Impact on Marketing Education
Special Session on Role Playing in the Classroom
Contemporary Issues Abstracts
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