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Marketing Educators' Association

1998 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Applying Gap Theory and Other Good Stuff from Services Marketing Literature to the Administration of a Business School
Marketing Strategy for Improving Student Retention
Marketing's Contribution to General Education Learning Outcomes
Teaching About the Internet
Faculty Use and Perceptions of the Internet in Marketing Education
An Experiment With Measuring Impact of Monetary Incentives On Rate and Speed of Response to Web-Based Surveys
Building a House of Quality in the Marketing Classroom: A New Look at the Product Development Process
Improving Teaching: Course Portfolios and Formative Peer Review
Department of Marketing Advisory Councils: The Good, The Bad, The Unruly
Using Q: An Exploratory Investigation of Employer Criteria for Hiring Marketing Graduates
Expert Insights on the Future of Marketing Education
Using the Internet in Marketing Education: A Special Topics Panel Presentation
An Empirical Approach to Marketing Curriculum Development: A Case Study
Employees are Customers Too: The Case for Teaching Internal As Well As External Marketing
Business Training in Taiwan: An Opportunity Assessment for Medium-Sized American Universities
An Idea Whose Time Has Come: Curbing Bribery as a Transitional Marketing Strategy
A Comparison of Exporters and Students: Attitude and Ethics in Export Markets
Insurance or Signals? Student Perception of Pre-Final Tests an Experimental Analysus
Teaching Techniques and Student Skills: An Evaluation of What Works for Whom
Designing and Delivering a Customer Satisfaction Measurement and Management Course
Marketing Concerns from the Philippines as it Moves Toward the Next Millennium
Esprit De Corps in Classroom Group Projects: How to Create and Benefit from It
A Comparison of Self Versus Peer Evaluations in Team Projects Using Alternative Scaling Formats: Implications and Issues
Venus and Mars May be Closer Than You Think: Faculty Perceptions of Student Behavior
Student Violations of Academic Integrity: Causes, Forms of Dishonesty, Detection, Prevention/Control, Punitive Sanctions, and Legal Issues
Bringing Creativity and Innovation Into the Marketing Classrooms
Implications of the Coming Technologies on Marketing Education
Technology Meets the Case Method: The Use of a Virtual Case in Principles of Marketing
Are We Losing Future Market Share in Higher Education?
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