1998 Proceedings | marketing-educators

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Marketing Educators' Association

1998 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Applying Gap Theory and Other Good Stuff from Services Marketing Literature to the Administration of a Business School

Marketing Strategy for Improving Student Retention

Marketing's Contribution to General Education Learning Outcomes

Teaching About the Internet

Faculty Use and Perceptions of the Internet in Marketing Education

An Experiment With Measuring Impact of Monetary Incentives On Rate and Speed of Response to Web-Based Surveys

Building a House of Quality in the Marketing Classroom: A New Look at the Product Development Process

Improving Teaching: Course Portfolios and Formative Peer Review

Department of Marketing Advisory Councils: The Good, The Bad, The Unruly

Using Q: An Exploratory Investigation of Employer Criteria for Hiring Marketing Graduates

Expert Insights on the Future of Marketing Education

Using the Internet in Marketing Education: A Special Topics Panel Presentation

An Empirical Approach to Marketing Curriculum Development: A Case Study

Employees are Customers Too: The Case for Teaching Internal As Well As External Marketing

Business Training in Taiwan: An Opportunity Assessment for Medium-Sized American Universities

An Idea Whose Time Has Come: Curbing Bribery as a Transitional Marketing Strategy

A Comparison of Exporters and Students: Attitude and Ethics in Export Markets

Insurance or Signals? Student Perception of Pre-Final Tests an Experimental Analysus

Teaching Techniques and Student Skills: An Evaluation of What Works for Whom

Designing and Delivering a Customer Satisfaction Measurement and Management Course

Marketing Concerns from the Philippines as it Moves Toward the Next Millennium

Esprit De Corps in Classroom Group Projects: How to Create and Benefit from It

A Comparison of Self Versus Peer Evaluations in Team Projects Using Alternative Scaling Formats: Implications and Issues

Venus and Mars May be Closer Than You Think: Faculty Perceptions of Student Behavior

Student Violations of Academic Integrity: Causes, Forms of Dishonesty, Detection, Prevention/Control, Punitive Sanctions, and Legal Issues

Bringing Creativity and Innovation Into the Marketing Classrooms

Implications of the Coming Technologies on Marketing Education

Technology Meets the Case Method: The Use of a Virtual Case in Principles of Marketing

Are We Losing Future Market Share in Higher Education?

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