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Marketing Educators' Association

1997 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Legal Issues of Internet Marketing
The Theory and Practice of Web Teaching
Marketing Educator Website Adoption: Where Are We?
Mentoring Programs in Business Schools
Enhancing Career Services Through Campus Partnerships
Community Service Marketing Internships: Win, Win, Win
Slovakian and American College Students and Their Marketing Vocabulary Knowledge: A Comparative Study
Gender and Culture-Based Learning Dimensions of Marketing Students at an American College
Exploring Alternatives in Principles - A Case Study
Missed Opportunities in Treatments of the Marketing Concept in Principles Texts
Student Satisfaction with Group Projects: An Assessment of Key Relationships
How Well are We Meeting the Needs of Marketing Students: A Tool for Assessment
Data Mining: A Key Technology for Marketing Educators
Are Marketing Students Interested in Marketing?
Integrating Marketing and Operations Management in a Global Environment: an MBA Course Approach
Integrating Skill Development into the Graduate Marketing Course
Mission-Driven Curriculum: A Business School Case Study
Managing Marketing Enrollment: A Case Study
Marketing Student Perceptions of Non-Traditional Business Schools an Exploratory Assessment
An Exploratory Investigation of Computer Simulations, Student Preferences, and Performance
Guidelines for Successful Asian American Research
A Longitudinal Analysis of Chinese Advertising Appeals: 1980-1995
Telling the Truth About the Marketing Concept
Brand Loyalty Made Easy: A Preference-Behavior Model
The Marketing Mix as a Total Product: Understanding the Pedagogical Relevance of Product and Price
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