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Marketing Educators' Association

1996 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

How Colleges Can Balance Faculty Career and Life Needs While Better Managing the Institution
Implications of Service as an Emerging Factor in Retention, Tenure, and Promotion Decisions
Servqual and Student Satisfaction: What do the Responses Mean?
Values and Ethical Principles of Portuguese, Armenian, and American MBA Students: A Comparative Analysis
The Influence of Cultural Attributes on Academic Performance
Measuring the Effectiveness of Direct Marketing and Native Language Appeals to Market High Education
Writing in Marketing Principles - Practice Makes Perfect
Journaling in Marketing Education Using Kolb's Experiential Learning Process
The Impact of Journal Writing on Student Evaluations of the Personal Selling Course: An Exploratory Study
Profile of a Student Exchange Program
Preparing for Careers in Global Marketing: Strategies for U.S. Female Students
Value Chain Analysis: The Strategic Focus of Asian International Marketing
Charting International Logistics Channels
It's Time to Chart the Future of Marketing Education
Strategic Alliances in Marketing Education
Marketing Enterprise
Integrating the Introductory MBA Courses: The Role of Marketing
The Fourth Generation Marketing Curriculum: Meeting AACSB's 50-60 Rule
The Need to Include Writing a Sales Proposal in the Marketing Curriculum: An Exploration
Developing a Business-Based Advertising Management Program in Undergraduate Schools
A Skills Development Model for Marketing and Advertising Programs
Perceived Objectivity of Student Evaluation of Faculty
The Impact of Gender and Attractiveness on Student Evaluations of Business Faculty
Choosing a Marketing Simulation: Some Evaluative Criteria
The Effects of Class Size on Students in the Introductory Marketing Course
Basic Market Outcomes Assessment: How Much Do Students Remember?
Problem Oriented Case Analysis
The Benefits and Substantiation of Utilizing a Client Based, Marketing Plan Project Approach for the Introduction to Non-Profit Marketing Course
Business Internships: The Employers Perspective
A Comparative Assessment of Three Alternative Scaling Approaches for the Measurement of Student-Team Peer Performance
Team Learning: Back on Track
Teaching Conflict Resolution Skills in the Business Classroom
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