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Marketing Educators' Association

1994 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Using Peer Evaluations to Assess Individual Performance in Group Ckass Projects
Learning Contracts: An Alternative Method Determining Course Grades
Examining the Classroom Experience Through Student Drawings
The Role of Marketing Educators in Helping North American Students Become Successful European Marketers
Cross-National Channel Relationship Performance: The Role of Cultural Sensitivity, conflict and Communication
Japanese and Korean Marketing Strategies in the U.S.A.: A Comparative Study
Of Course Students are Customers!
An Analysis of the Critical Incident Technique as an Effective Method for Instructor Evaluations
The Effectiveness of Expert Systems in Marketing Education
A Qualitative Assessment of the Cross-Cultural Equivalency of Service Quality as Measured by the Servqual Instrument
Business Spanish: A Cross-Campus Collaborative Model
Cultural Diversity in the Classroom: Celebrating the Differences and Overcoming Cognitive Barriers
Developing an Integrated MBA Program
A Center for Executive Development to Serve the Community
Supportive Small-Group Preparation for International MBA Marketing Students
Working Conditions of Marketing Professors: An Exploratory Study
Student Perceptions of the Prestige Level of Occupational Alternatives
Marketing Educator and Marketing Practitioner Perceptions of Business Etiquette: Implications for the Marketing Curriculum
Integrating Ethics and International Issues Into the College of Business Curriculum: a Three Step Approach
Personal Computer Use Among College Business Students: A Longitudinal Study
Preparing for the Purchasers: Introducing Marketing Students to Negotiating Processes
The Mismarketing of Marketing as an Academic Discipline Revisited or Where Have all the Children Gone?
Segmenting Business Education: Academic and Professional Models
Student Receptivity to an Undergraduate Course on Environmental Issues and Business Decision Making: A Focus on Marketing Majors
An Interactive Secondary Research Project for a Large, Diverse Introductory Marketing Class: A Pedagogical Model
Give Us That Old-Time Marketing Religion?
Experiential Learning: History, Theory, and Applications
The Personal Selling Course: An Experiential Approach
Wild Cards: An Experiential Learning Tool for Teaching Fast Reacting Skills
A New Prescription for Creative Marketing Planning
Educational Imperative for Principles: Risk Duality and Strategic Alternatives of Continuous Innovation
A Study of How Television Assignment Editors in the Top 30 markets View VIdeo News Releases
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