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Marketing Educators' Association

1993 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

A Pedagogy for Educating Students in the Management of Face-to-Face Marketing Relationships
Integrating Practitioner Input Into the Sales Curriculum Design/Evaluation Process
Marketing Alumni: Job Placement, Career Training, and Work Values
Ad Agencies Expectations: Do Graduates Make the Grade?
Attitudes Among Advertising Students as They Deal with the Consequences of Economic Recession
Integrating Electronic Information Resources Into Marketing Education
Requiring Students to Gather Survey Data: An Exploratory Atitudinal Inquiry
"Pity the Poor Student": or How Can We Expect Students to Get Things Right When the Experts are so Bad at Explaining Themselves?
Using a Physically Attractive Researcher to Increase Mail Survey Response
Analyzing Marketing Department Curriculum and Improving Marketing Education Through Benchmarking
Outcomes Assessment for Undergraduate Marketing Programs
Assessing the Relationship Between Business School Characteristics and the Academic Beliefs and Values of Deans of AACSB Accredited Schools
Student Perception of Marketing Faculty: The Effects of Gender, Attractiveness and Age
What do Business Students Have to Say About Service Marketing?
Is Student Cheating as Extensive as we Fear?
A Critical Review of Marketing Principles Texts for Small Business Applications
The Introductory Market Course: Is It Time for Change?
Teaching Communication, Interpersonal, and Small Group Skills: A guide to Team Presentation Projects
Integrating Environmental Issues Into Marketing: An Outline and Resrouces
The Language of Multicultural Business: An Interdisciplinary Course Joining Linguistics and Marketing
Is Geographical Illiteracy Costing America Business?
Exploring the Effectiveness of Free Samples: A COmparative Evaluation of Competitive Brands
TV and Newspaper Editors Express Concern Over Information Dissemination of Marketers and PR Practitioners
Taking the Experiential Approach to Teaching Advertising Campaigns Another Step
A Perennially Successful Live Case Project
Cooperative Learning: The Benefits of Participatory Examinations
What is Marketing Strategy and Strategic Marketing? Survey Data Reflects Confusion
Satisfaction with Public Agencies
T.Q.M. in the Classroom
Assessing the Quality of an MBA Program: An Application of Servqual
Marketing Students' Evaluation of Their School and Major: A Multicampus Study
The Ethnocentric Perspective of Marketing Students and Faculty Towards Business Majors
Internships and Ethical Decision Making
An Exemplary Internship Program
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