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Marketing Educators' Association

1992 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

An Examination of the Marketing Effectiveness of Small Western Universities/Colleges
Corporate Fund Raising as an Exchange Process: Desired Products and Benefits
Where are our Marketing Graduates Going? A Survey of Undergraduate Majors
Teaching Sales: A WMEA 1990-91 Conference Idea Expanded
A Pedagogy in the Sales Management Course
Channel Power: A Straightforward Marketing Channel Game
Validity of Student Ratings of Marketing Research Instructors
Student Evaluations: How Valid and How Reliable?
The Use of Exams in Marketing Education
Scholarship: What Really Ought to Count?
Explicit Mission Orientations: An Assessment of Differences Among Deans of AACSB Accredited Schools as to Academic Beliefs and Values
Marketing Faculty Awareness of the Need to Publish or Perish
Impact of Large Sections on Affective Learning
Use of a Marketing Plan Team Project to Enhance Student Involvement in a Marketing Principles Class
A Computer Based Exercise to Facilitate Learning Terms in the Marketing Principles Course
Integrating Strategic Marketing and Engineering: An MBA Course on Concurrent Product Development
The Role of Marketing Faculty in the Technology Transfer Process
Integration of a Marketing Department-Based European Travel Abroad Course: A Developmental Model
An Experimental Design on the Services Characteristic-Consumer Behavior Relationship
Effects of Wife's Employment on Purchases of Durables: A Teaching Note
Can Mail Survey Recipients be Teased Into Responding?
Environmental Concerns and Marketing Planning
The Effectiveness of Comparative Advertising on the Advertised Brand and on the Compaired Brand
The Attitudes of Traditional Students Towards Classroom Instruction: An Empirical Investigation
PHD or Marketing Experience: What do the Students Want?
Student Stress and Burnout
New Method of Faculty Evaluation
The WMEA Proceedings: An Eleven Year Retrospective
Teaching the Promotion Mix: Are we Giving Our Students the "Right" Mix
The Marketing Communications Course: New Interdisciplinary Course with Multiple Dimensions
Combining Literary and Marketing Theory: Authors as Product Endorsers'
Student Evaluations of Ethical Situations Using Multidimensional Scaling
Consistency Between Personal and Professional Ethics of Future Business
Teaching Ethical Decision Making in Marketing
Bringing Cultural Diversity Into the Marketing Classroom: A Model to Enhance Faculty Sensitivity
The Client Side of Internships: How Valuable Are They?
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