top of page
Marketing Educators' Association
1990 Conference Proceedings
A Survey of the Limitations of Types of Media Traditionally Used in Teaching Marketing Compared with Computer Assisted Instruction
Using Industrial Buying Behavior Principles to Improve the Vocational Rehabilitation Service Exchange: An Exploratory Discussion
Should Institutions of Higher Learning Use Client-Sponsored Courses in Marketing to Generate Discretionary Funds?
The Effects of Humor and Interactive Videotapes on Learning Marketing Principles: An Exploratory Study
bottom of page