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Marketing Educators' Association

1990 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Shareware: An Alternative Distribution Mechanism for Personal Computer Software
Teaching Computers to Executives: A Marketing Concept Approach
A Survey of the Limitations of Types of Media Traditionally Used in Teaching Marketing Compared with Computer Assisted Instruction
Working to Improve Faculty Support for Collegiate Chapters of the American Marketing Association
Using Industrial Buying Behavior Principles to Improve the Vocational Rehabilitation Service Exchange: An Exploratory Discussion
Strategic Issues in Marketing Education: The Resident Versus Commuter School Dichotomy
Incorporating Pricing Into the Marketing Curriculum
Pacific Rim Marketing
1992 in the Marketing Classroom
Racial-Ethnic Aspects of Retail Management Education: A Textbook Case of Neglect
An Approach to Teaching Ethics to Marketing Principles 
Use Writing to Generate Student Thinking When Teaching Marketing Principles
The Role of Learning Styles in Marketing Education
Exploring the Impact of Large Class Size on Students' Attitude Towards Marketing
Using Simulations in a Principles of Marketing Course: Are Formulas, Numbers, and Winning Enough?
Promoting the Services of the Marketing Department
Becoming a Services-Oriented Marketing Department
Should Institutions of Higher Learning Use Client-Sponsored Courses in Marketing to Generate Discretionary Funds?
Creating and Operating a Student-Run/Faculty-Sponsored Marketing Research Agency
For the Consumer Behavior Course: A Different Assignment
Toward a Better Understanding of the Relationship Between Retail Image and Patronage
In Defense of Lecturing, or It's Time to Cut Down on TV in the Classroom
Put Business Back in Marketing Education
The Effects of Humor and Interactive Videotapes on Learning Marketing Principles: An Exploratory Study
An Informational Approach to Marketing Research
Classroom Illustration of a Classical Experimental Design
Everything Your Students Should Know About the Marketing Research Industry- But Are Afraid to Ask
Marketing Education and the Human Side of Marketing Management
The Usefulness of Cost-Volume-Profit Analysis in Strategic Marketing Planning
Sex and Salary in Marketing
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