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Marketing Educators' Association

1989 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Course Prerequisites in the Undergraduate Marketing Curriculum
Is Restructuring of the Curriculum Really Necessary?
Marketing as the Bridge Between Liberal and Professional Education
Consumer Response to Advertising Mail: Some Preliminary Findings
Advertising and Cigarette Industry sales in the United States
Teaching Benefit Selling: Concepts and Actions 
Student Evaluation of Instructors and the Disconfirmation Model of Teaching Quality
Psychometric Methods Within the Hospital Image Literature
Services Inadequacies in Marketing Textbooks: Planning, Research, and Consumer Behavior
Determinants of Successful Export Marketing Strategies Among Smaller and Medium Sized Firms
Internationalization of Marketing Education: The Business Perspective
International News Programming as a Source of Business Information for OCurses n International Marketing and International Business
Perceptions of Classroom Learning Activities Among Advanced Marketing Students
How an MBA Survey is Changing a Marketing Curriculum
The Effect of Student Perception of Instructor Evaluation on Faculty Evaluation Scores
Household Geographic Mobility as a Segmentation Base Between Product Markets
Experimenting with Two Ways of Offering Mail Survey Results
Retail Management Education in Canada Current Status: Future Prospects
The Ethical Standards of Business Students, Professors and Business People
Integrating Ethics Into Marketing Courses
A Marketing Professor Looks at Marketing in China
Advertising in Korea: At the Crossroads of Maturity
Ethical Theory in Marketing
The International Standardization Issue Revisited
Using a Computer with a Data Show to Enhance Integration of Marketing Concepts
Teaching Implications of the Business Capstone Course for Marketing and Finance Faculty
Teaching the Potential of Microcomputer-Based Spreadsheets in Evaluating Strategic Growth Alternatives
Expert Witnessing by Marketing academicians: An Expirical Study of Professorial Participation and Its Implications
Punitive Damages Implications for Marketing
Integrating Recent Supreme Court Decisions Into the Marketing Curriculum
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