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Marketing Educators' Association

1988 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Personal Selling: A Presentational Speaking Approach
Case Analysis: Learning Fallacies That Can Be Addressed
Thoughts on Examinations in Marketing Education: The Skilled Teacher Perspective
Segmenting the Sporting Event Industry: An Empirical Analysis
Consumer Perceptions of Services Characteristics: Observations and Implications
Marketing Our Majors
A Framework for Organizing, Integrating, and Teaching the Techniques of Demand Estimation
Revised Shopping Center Typology: Test and Marketing Implications
Managing Marketing Expenditures: An Overview of the Issues and a Teaching Framework
Ethical Orientation of Marketing Students, Instructors, and Practitioners
Discussing Product Counterfeiting in a Basic Marketing Course
Careers for Women in Industrial Selling: Problems and Opportunities
The Integration of Microcomputers into the Research Component of a Marketing Principles Class
Dissecting the Anatomy of an Intercollegiate Business Competition
Survan: Survey Analysis Software for Marketing Research Student
Consumer Frustration and Marketer's Opportunity in Central Pacific: A Survey of 885 Consumers in a Sample of 6 Island States
Internationalizing the Marketing Curriculum: The Canadian Connection
The Challenge of Teaching Consumer Behavior, A Challenge to Scholarly Research Practices
A Discussion Framework for Teaching About Adoption/Diffusion in Marketing
The Use of Academic Marketing Articles in the Marketing Research Course: Rationales and Reactions
Marketing Across Cultures the Project Head as Pilot Man Overseas
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