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Marketing Educators' Association

1985 Conference Proceedings

Full Proceedings Click Here - Direct links to papers and abstracts below

Introducing Negotiation Into the Basic Marketing Course
Should Students of Marketing Research 'Do as They Say' or 'Say What They Do?'
A Pedagogical Methodology for Integrating the Social Style Model into a Personal Selling Course
Computer-Based Marketing Simulation Games as an Adjunctive Learning Tool: The Students' Perspective
Use of the Preparation of a Marketing Plan for a New Product as an Instructional Tool in Marketing Courses
Tutorial Programs in Non-Parametric Statistics for Marketing Research
A Correlation Analysis of High School Subject Areas in Their Perceived Importance by Marketing and Management Professors
Marketing Student - Profile of Classroom Success
Student Grade Point Averages and Verbal Skills as Determinants of Success in the Job Hunt
Are Our Students Illiterate About Business-Related Current Events?
Can Marketing Educators Market Value to Their Own Clients?
Motivating Students in Marketing Classes: Some Implications Based on Expectancy Theory
Incorporating Services Marketing Into the Marketing Curriculum
Reprography and the Uncertainty of Copyright in the Information Age
The Use of Teaching Evaluations in Marketing Education: An Exploratory Analysis
Variations in Selection Criteria Importance for Industrial Microcomputer Purchases
Cigarettes, Women, and Children: Lessons Learned from Three Advertising Controversies
Antitrust Law: Its Unfulfilled Potential for Improved Marketing Education
Determinants of Choice in Consumer Disposition of Durable Goods
Consumer Information Needs and Consumer Welfare: The Special Case of Services
Students' Perception of Information Environments and Choice of Major
A Paradigm for the Study of Marketing Channels
An Assessment of Reported Trends and Situations in Franchising
Strict Liability and the Product Franchiser
Are the General Trading Companies Necessary to Promote Exports from Newly Industrialized Countries? The Experiences of Korea and Taiwan
Internationalizing the Business Curriculum: An Introductory Marketing Course Example
Segmenting the College Student Market for "Purebred" vs. "Hybrid" Automobiles on the Basis of Political Orientations
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